Social Media Manager

VyStar Credit Union•Jacksonville, FL

1d•Onsite

About The Position

As the Social Media Manager, you will lead VyStar Credit Union’s social media presence across all social platforms, driving brand awareness, product acquisition, follower growth, and positive member & community engagement through engaging social-first content. You will serve as a key social ambassador between internal departments, external partners, developing and executing a comprehensive social strategy that builds VyStar’s reputation as the credit union of the Southeast. Reporting to the Vice President, Creative Director & Social Media, you will manage campaigns, content, social care, analytics, and agency relationships, while staying ahead of emerging platforms, trends, and technologies. Driving innovation through creativity and implementing AI in workflows will be critical for success.

Requirements

BS degree in Marketing, Communication, or relevant years of experience
7+ years' experience in marketing role, inclusive of:
6+ years' supporting social marketing programs including social care/response, organic content and engagement and paid social promotion across platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and YouTube
3+ years’ experience managing social media content and engagement, measurement and listening through automation tools such as Sprinklr, HubSpot, and Chatmeter.
3+ years’ experience providing customer support through social platforms.
Extensive knowledge of social media marketing management and analytics tools such as Sprinklr, HubSpot, Chatmeter to manage social media content and engagement, measurement and listening.
Strong quantitative and analytical skills; comfortable with analyzing data and reporting on actionable insights.
Deep understanding of SEO and web traffic metrics, social media KPIs and how they drive growth.
Excellent writer with proven ability to manage customer service issues.
Communicate with industry professionals and influencers to create a strong network.
Provide constructive feedback to colleagues, agency partners and internal stakeholders.
Hands-on content creator — comfortable writing captions, scripting and directing short-form video, and producing or editing basic social assets independently; photography and video production skills strongly preferred.
Critical thinker and problem-solving skills
An elevated level of interpersonal skills and social sensitivity are required.
The candidate works with employees on all levels of the organization.
The candidate is a resource for the organization and must be an effective listener and communicator.
The candidate must set an example in attitude, behavior, and work ethic.
Excellent multitasking skills
Strong leadership and negotiation skills with business and technical groups include ability to share knowledge, resolve conflicts and build consensus among many stakeholders.
Experience of nurturing and developing talent within teams
Positive outlook, strong work ethic, and responsiveness to all internal and external stakeholders.
Successful record of accomplishment leading projects and project teams in a dynamic, fast paced environment
Business acumen, with excellent analytical and problem-solving skills
Must also have exceptional presentation, communication, and negotiation skills and present to senior management as needed.
Advanced knowledge of PowerPoint and Excel
Ability to use project management tools like Adobe Workfront, SharePoint and Microsoft teams.
Proficiency with content creation and design tools such as Adobe Creative Cloud, Adobe Express, Canva, or CapCut for producing and editing social assets.
Deep knowledge of platform-specific best practices across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest — including format, aspect ratio, caption length, hashtag strategy, posting cadence, and native features (Reels, Stories, Carousels, TikTok Trends); stays current on algorithm changes and applies them to content strategy

Nice To Haves

photography and video production skills strongly preferred

Responsibilities

Own the social media content calendar and lead hands-on content creation across all platforms, including writing captions, scripting short-form video, and directing or producing assets independently or with agency partners; manage user-generated content strategy to include contesting.
Champion social-first creative innovation, working with copywriters and designers to ensure content is engaging and stops people in their scroll.
Monitor social media keywords, trends, and user engagement and suggest content optimization.
Develop and manage social media KPIs, monthly reporting and data for senior management presentations, and demonstrate how data informs evolution of social strategy.
Stay on top of social trends and changes to platforms.
Collaborate with Marketing, Sales, Product Development, Compliance, external partners and Agency teams on social content to drive growth of branded social media platforms.
Manage social media response processes procedures and social care team members to ensure best-in-class member experience.
Ensure social media policies and procedures are aligned with financial rules and regulations that govern the credit union.
Participate in on-site activation events as needed.
All employees and business units, as first line of defense, are expected to proactively help identify, assess, manage, and report risks within their domain of work.
To enhance a healthy risk culture and support our growth for good pillar, employees will maintain vigilance in safeguarding our operations while ensuring compliance with regulatory mandates.
The Risk team serves as the second line of defense by providing risk oversight and credible challenge whereas the Audit team serves as the third line of defense by providing risk assurance.
Incumbent is expected to demonstrate each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job: Focus - Focus your full attention by carefully listening to and observing client or member. Connect - Consistently be friendly and approachable. Demonstrate your care. Understand - Listen empathetically and ask questions (70%/30% rule). Counsel - Recommend solutions based on your member’s needs and objectives. Advance - Ensure that member’s expectations were exceeded. Verify necessary follow-up actions.