Social Media Manager

Dutch•Oakland, CA

3d•$80,000 - $100,000•Remote

About The Position

Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families. Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care. This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.

Requirements

3–6 years of experience managing and growing social media for a brand
Proven ability to create content that drives engagement, growth, and subscriptions
Deep understanding of TikTok, Instagram Reels, and short-form video trends
Strong creative instincts with an eye for what performs vs. what looks good
Experience working cross-functionally with Growth, Creative, Product, and PR teams
Data-driven mindset comfortable using insights to iterate quickly
Ability to move fast, test, learn, and adapt in a high-growth environment
Willingness to take chances, disrupt and try new things
Strong project management and analytic skills
Strong writing and communication skills with attention to tone and brand voice

Nice To Haves

Experience in consumer, health, pet, or subscription businesses
Experience with influencer/creator partnerships and whitelisting
Familiarity with performance marketing and paid social
Experience launching or scaling a brand’s social presence

Responsibilities

Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
Create and publish high-performing content (short-form video, static, reactive, and trend-based)
Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
Manage content calendar aligned to campaigns, launches, and cultural moments
Drive engagement through community management (comments, DMs, conversations)
Identify trends, memes, and cultural moments to create timely, relevant content
Collaborate with Growth to test paid amplification, whitelisting, and creator content
Work with PR and Partnerships on influencer and celebrity integrations
Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
Support lifecycle and cross-channel content (email, SMS, landing pages) as needed