Social Media Manager
About The Position
The Manager, Social Media will lead development and tactical initiatives, serving as social media counsel to account staff and external clients in collaboration with the social team lead. Internally, this person manages the workload of self and junior staff across numerous projects while playing the lead on more complex initiatives. This person also conducts social listening and influencer research, and derives insights from the data with the assistance of junior staff, then presents the final product to the social team lead, account teams and clients. Likewise, this person displays an understanding of the broader digital ecosystem that social media tactics perform within, shown by cross-collaboration with other subject matter experts and possible social media education of peers. Externally, this person is expected to serve as the primary subject matter expert and project owner, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharma industry.
Requirements
- Comfortable explaining the role of social media within an integrated marketing mix.
- Intrigued by brainstorming about social media solutions in a highly regulated industry.
- Explores every inch of a new social media platform for fun.
- Lead the development and execution of social media initiatives, acting as a trusted advisor to account staff and external clients.
- Requires strategic thinking, cross-functional collaboration, and the ability to navigate the complexities of social media in a regulated environment like the pharmaceutical industry.
- Serve as social media counsel to account staff and clients in collaboration with the social team lead.
- Manage workload across multiple projects for self and junior staff, taking the lead on complex initiatives.
- Conduct social listening and influencer research, derive insights from data, and present findings to internal teams and clients.
- Display a deep understanding of the broader digital ecosystem and cross-collaborate with other subject matter experts.
- Educate peers and clients on social media best practices, trends, and technologies.
- Act as the primary subject matter expert and project owner for social media, helping clients achieve marketing objectives within the pharmaceutical industry.
Responsibilities
- Lead development and tactical initiatives, serving as social media counsel to account staff and external clients in collaboration with the social team lead.
- Manage the workload of self and junior staff across numerous projects while playing the lead on more complex initiatives.
- Conduct social listening and influencer research, and derive insights from the data with the assistance of junior staff.
- Present the final product to the social team lead, account teams and clients.
- Display an understanding of the broader digital ecosystem that social media tactics perform within, shown by cross-collaboration with other subject matter experts and possible social media education of peers.
- Serve as the primary subject matter expert and project owner, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharma industry.
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
Benefits
- Competitive salaries and benefits for all employees.
- Benefits package can be found at eversana.com/careers.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
