Social Media Analyst

Digital Media Management

1d • Remote

About The Position

Digital Media Management (DMM), a Keywords Studios company, is a leading full-service digital agency, content studio and incubator specializing in social-first, “always-entertaining†marketing. DMM works with movie studios, television networks, streaming services and consumer brands to create groundbreaking social media campaigns via fan activations, innovative content creation, results-driven paid media planning, and strategic influencer-brand partnerships.

We are currently looking for a Social Media Analyst to join our team at DMM. The Social Media Analyst will analyze social media campaign data across various platforms and tools and conduct social listening analyses to measure and support social strategies with data-driven insights. This role will focus mainly on organic social media campaigns, but may tap into paid media from time to time. The ideal candidate is a social media insights guru who works to understand what resonates with end users, drives conversion and retention, and also builds trust.

Requirements

• Previous experience in a social media analytics role
• Previous experience working on entertainment industry social media campaigns
• Strong understanding of all social networks, their functionality , and the marketing and digital advertising landscape
• Can provide examples of using social media analytics to increase the performance of a campaign
• Exceptional project management skills with a keen eye for detail
• Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
• Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
• Applicants must reside in the United States and be authorized to work in the U.S. This position is limited to U.S.-based employees for payroll and compliance reasons and is not eligible for international remote work.

Nice To Haves

• Digital Media agency experience strongly preferred

Responsibilities

• Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations
• Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
• Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
• Develops a strong understanding of project-based audience targets and how we can tap into them
• Researches online fan communities and makes recommendations on how to best engage
• Takes data and observations and uses them to construct detailed reports and visual presentations
• Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
• Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights

Benefits

• DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs.
• Employer paid life insurance
• A tax-advantaged health savings account (HSA)
• A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
• Paid family leave
• Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
• DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays
• DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
• ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
• Generous donation match to non-profits of interest to our employees
• Extensive onboarding that includes working with multiple departments to learn the DMM way
• Frequent trainings on the latest tools and trends and how to optimize them for our clients

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed