Senior Social Media Analyst

EVERSANA INTOUCH•Overland Park, KS

About The Position

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. Are you ready to launch innovative campaigns within the healthcare space? Are you looking to expand your knowledge of social media and beyond? Do you have a track record of creating clever, compelling social media posts? If so, you could be our next Senior Analyst, Social Media. The Senior Analyst, Social Media will provide support to the Social Media team; serve as project counsel to account staff, with as-needed guidance from senior staff. The person in this role will also be responsible for day-to-day research, social media community management, and presentation of internal education. This role is expected to serve as a project owner, understand and stay aware of marketing requirements within the pharma industry, stay current on new media developments, participate in team meetings and support internal and external client initiatives to ensure projects are delivered on time, on budget and on target.

Requirements

Bachelor’s degree (or equivalent education plus professional experience) required
Up to 3 years of related industry experience
Proficiency with business software (MS Office) and online tools
Introductory technical knowledge and insight, with understanding of social media or mobile preferred
Good interpersonal and writing skills
Detail-oriented and good organizational skills

Nice To Haves

Industry- or new media-related internship a plus
Knowledge in marketing and advertising, with understanding of digital strategy, media, social listening technology, and influencers preferred
Strong multi-tasking and problem-solving skills, and the ability to work in a team environment

Responsibilities

Develop and execute social media strategies to enhance brand presence and engagement.
Analyze social media data to generate actionable insights and optimize campaigns.
Monitor social media trends, competitor activities, and industry developments.
Create and maintain social media dashboards and reports to track performance metrics.
Collaborate with creative, medical, and account teams to develop content strategies.
Provide strategic recommendations based on social media analysis and insights.
Conduct social listening research to gather insights and inform content planning.
Stay updated on regulatory requirements and ensure compliance in all social media activities.
Present findings and recommendations to internal teams and clients.
Mentor and guide junior social media analysts, providing constructive feedback and support.
Manage multiple projects simultaneously, ensuring timely and accurate delivery.
Utilize social media analytics tools and platforms to drive performance improvements.
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned