Senior Social Media Manager

Unity Technologies

About The Position

The Unity Global Communications team is seeking a Senior Social Media Manager to serve as the lead expert for our global social presence. We are looking for a seasoned strategist who can bridge the gap between high-level brand goals and sophisticated channel execution. You will support owning our social ecosystem, driving a unified strategy that integrates organic storytelling, targeted paid amplification, and specialized executive communications.

Requirements

8 -10+ years of experience in social media strategy, communications, or digital marketing, with a proven track record of managing complex portfolios for global brands.
A practitioner who navigates with ease between ground-level execution and big-picture views, ensuring both are reflected in the final output.
Deep technical knowledge of social platforms, particularly the interplay between organic content and paid growth strategies.
A professional who delivers high-quality work based on their own judgment, requiring only occasional refinement on the most complex projects.
A mentor-mindset with the ability to identify opportunities to further develop team capabilities and workstream dynamics.
Sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Nice To Haves

Hands-on experience in short-form video production, design, or copywriting to help prototype or refine social-first assets.
A deep understanding of the gaming, ad tech, or real-time 3D technology landscape.

Responsibilities

Own the prioritization, delivery, and performance of a comprehensive social portfolio.
Apply an expert-level understanding of platform algorithms and audience behaviors to optimize content for maximum reach and engagement.
Serve as the subject matter expert for social performance, designing sophisticated paid/boosting frameworks to amplify Unity's most critical stories.
Own the end-to-end social strategy for Unity’s executive leadership (VP+ level).
Act as a strategic consultant, shaping their digital voices to influence the industry landscape.
Act as a key collaborator across business units, engaging with peers and Directors to ensure social initiatives support cross-company projects.
Identify and implement more efficient ways of achieving success, reducing complexity in our social workflows, and anticipating potential roadblocks before they impact delivery.