Social Media Administrator

Regions Bank • Birmingham, AL

5d

About The Position

The Social Media Administrator manages online communities and engages with consumers to build affinity and preference for Regions. The role develops and optimizes social media content, applies data-driven strategies and audience insights, and helps implement Regions’ Social Media Playbook to grow engagement, impressions, and followers. It supports business objectives and organizational priorities while maintaining brand standards, tone, style, and established social media best practices.

The position serves as a subject matter expert on social media, advises stakeholders, collaborates across the organization, and provides creative guidance to junior writers. It also captures content for live events, appears on camera, schedules content, uses social listening and analytics, and reports performance insights with recommendations to improve content and channel performance.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Five years of experience in marketing and/or communications.
• Advanced knowledge of social media platforms.
• Working knowledge of analytical tools related to consumer engagement and reach.
• Ability to learn additional systems as needed.
• Ability to research and analyze data and derive facts.
• Ability to work under pressure and meet deadlines.
• Good judgment in online customer interactions.
• Proficiency in Microsoft Office, including Excel, Word, PowerPoint, and Outlook.
• Strong verbal and written communication and organizational skills.
• Strong work ethic and self-motivation.

Nice To Haves

• Experience with social media management tools; Sprinklr experience is preferred.
• Ability to manage multiple priorities while maintaining attention to detail and strategic focus.
• Strong understanding of content strategy, audience development, social listening, and social media analytics.
• Ability to adapt messaging for diverse audiences.
• Strong understanding of social media trends, platform best practices, and content optimization techniques.
• Experience presenting performance insights and strategic recommendations to leadership and business stakeholders.
• Experience creating and capturing photo and video content for social media platforms.
• Ability to build relationships and collaborate effectively with cross-functional stakeholders.

Responsibilities

• Manages and develops online content, content libraries, and sources of content for social media interactions in line with strategic plans and initiatives.
• Engages with online communities and customers in a way that promotes Regions and reflects its brand and priorities.
• Optimizes social media content for targeted audiences and applies advertising techniques and keyword placement to maximize effectiveness.
• Keeps informed about evolving social media platform updates and trends among targeted audiences.
• Leads brainstorming sessions to develop effective ideas and techniques.
• Collaborates with senior management on strategic online marketing and content initiatives.
• Provides creative guidance to junior writers to support continuous improvement.
• Helps implement and optimize Regions’ Social Media Playbook using data-driven strategies, audience insights, and competitor analysis to grow engagement, impressions, and followers.
• Develops and executes social media content that elevates Regions’ brand, spotlights its communities, and establishes the company as a trusted expert while following brand standards, tone, and style.
• Partners with stakeholders to develop social media strategies and content that support business objectives and organizational priorities.
• Provides strategic consultation and recommendations to stakeholders on social media best practices.
• Reviews social media content and campaigns for strategic alignment, brand consistency, and adherence to established best practices before publication.
• Captures and executes live-event coverage across social media platforms and appears on camera to create engaging content.
• Contributes to the Organic Social Editorial Calendar and schedules content using social media management tools.
• Uses social listening and audience insights to identify trends, inform content strategy, and find engagement opportunities.
• Produces and presents social media performance reports, offering actionable recommendations to optimize content and channel performance.

Benefits

• Paid vacation and sick time
• 401(k) with company match
• Medical benefits
• Dental benefits
• Vision benefits
• Disability benefits
• Health Savings Account
• Flexible Spending Account
• Life insurance
• Parental leave
• Employee Assistance Program
• Associate Volunteer Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level