Social Media Administrator

Regions Bank•Birmingham, AL

1d•$70,770 - $96,240•Onsite

About The Position

The Social Media Administrator manages online communities and engages with consumers to build affinity and preference for Regions. The role develops and optimizes social media content, applies advertising techniques, uses keyword placement, and stays informed about platform and audience trends. It also supports strategic online marketing initiatives, leads brainstorming sessions, and provides creative guidance to junior writers. The position helps implement and optimize Regions’ Social Media Playbook through data-driven strategies, audience insights, and competitor analysis. It develops and executes content that elevates the Regions brand, highlights communities, and positions the Company as a trusted expert, while maintaining brand standards, tone, and style. The administrator partners with stakeholders, advises on social media best practices, reviews content and campaigns before publication, captures live-event coverage, and appears on camera to create content. The role contributes to the Organic Social Editorial Calendar, schedules content using social media management tools, uses social listening and audience insights to identify trends and engagement opportunities, and presents performance reports with recommendations to stakeholders. The position is full time and located at Regions Center in Birmingham, Alabama. It is exempt from FLSA timekeeping requirements and is not eligible for overtime pay.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
Five years of experience in marketing and/or communications.
Advanced knowledge of social media platforms.
Working knowledge of analytical tools related to consumer engagement and reach.
Ability to learn additional systems as needed.
Ability to research, analyze data, and derive facts.
Ability to work under pressure and meet deadlines.
Good judgment for online customer interaction.
Proficiency in Microsoft Office, including Excel, Word, PowerPoint, and Outlook.
Strong verbal and written communication and organizational skills.
Strong work ethic and self-motivation.

Nice To Haves

Experience with Sprinklr is preferred.
Ability to manage multiple priorities simultaneously while maintaining attention to detail and strategic focus.
Strong understanding of content strategy, audience development, social listening, and social media analytics.
Ability to adapt written and verbal messaging for diverse audiences.
Strong understanding of social media trends, platform best practices, and content optimization techniques.
Experience presenting performance insights and strategic recommendations to leadership and business stakeholders.
Experience creating and capturing photo and video content for social media platforms is preferred.
Ability to build relationships and collaborate effectively with cross-functional stakeholders.

Responsibilities

Manage and develop online content, content libraries, and sources for social media interaction in support of strategic plans and initiatives.
Engage with online communities and customers in a way that promotes Regions and represents its brand and priorities.
Optimize social media content for targeted audiences and use complex advertising techniques and keyword placement to improve effectiveness.
Stay informed about relevant social media platform updates and trends among target audiences.
Lead brainstorming sessions to develop effective ideas and techniques.
Collaborate with senior management on strategic online marketing and content initiatives.
Offer creative guidance to junior writers to support continuous improvement.
Help implement and optimize Regions’ Social Media Playbook to grow engagement, impressions, and followers using data-driven strategies, audience insights, and competitor analysis.
Develop and execute social media content that elevates Regions’ brand, highlights communities, and establishes the Company as a trusted expert while following brand standards, tone, and style.
Partner with stakeholders to develop social media strategies and content supporting business objectives and organizational priorities.
Provide strategic consultation and recommendations to stakeholders as a subject matter expert on social media best practices.
Review social media content and campaigns for strategic alignment, brand consistency, and adherence to established best practices before publication.
Capture and execute live-event coverage across social media platforms.
Appear on camera to create engaging, authentic content for social media communities.
Contribute to the Organic Social Editorial Calendar and schedule content using social media management tools.
Use social listening and audience insights to identify trends, inform content strategy, and uncover engagement opportunities.
Produce and present social media performance reports with actionable recommendations to optimize content and channel performance.