Social & Content Manager

Travelpro Products, Inc.•Boca Raton, FL

About The Position

The Lead, Social and Content leads social content strategy and execution, grows the creator program, and turns brand direction and performance insights into relevant, distinctive content. The role calls for strong creative judgment, flexibility between quick-turn and produced content, and leadership of a small team and external partners to build the brand and perform across channels. The role leads day-to-day social and creator content, setting priorities and standards across organic social, UGC, influencer, and affiliate content. Working closely with the Head of Brand Content, it translates brand strategy, campaign direction, launches, and ongoing priorities into social-first ideas, formats, and content plans. The position also develops the team and partners, and uses performance data, platform trends, and cultural insight to improve content and consumer connections. The role is responsible for ideation, editorial planning, production choices, creator partnerships and processes, agency coordination, team development, budget management, and performance reporting. It collaborates with Brand Content, Visual Content, DTC, Media, CRM, Amazon, Retail, and other partners to make social and creator content effective throughout the consumer journey.

Requirements

4–6 years of experience in social, content, creator, or influencer marketing for a consumer brand or agency.
Experience guiding projects or mentoring others.
A strong portfolio of social and creator content the candidate helped conceive and execute, with clear examples of performance and business impact.
Hands-on experience running creator or influencer partnerships and managing an influencer or creator agency.
Comfort filming and editing lo-fi, native social content on a phone and briefing photographers, videographers, creators, and other creative partners.
Ability to use reporting and platform insights to shape content strategy, priorities, and investment decisions.
Strong creative judgment and ability to evaluate imagery, video, and copy through both a brand and social-first lens.
Ability to guide projects, give clear creative feedback, and get strong work from internal and external partners.
Commercial and operational judgment across prioritization, budgeting, creator investment, production choices, and resource allocation.
Resourcefulness, cultural curiosity, and ability to move quickly while protecting brand quality and consistency.

Responsibilities

Lead creative ideation for social and creator content, including concepts, recurring series, formats, briefs, and shot lists.
Set monthly themes and content pillars and oversee the editorial calendar, keeping content timely, channel-appropriate, and aligned with brand and business priorities.
Direct and capture content across production tiers, determining what to film quickly in-house, what needs a produced shoot, and what should come from creators or external partners.
Create native, social-first content and brief the in-house creative team, creators, agencies, and team members for larger or specialized needs.
Support the creator program by sourcing, vetting, briefing, and coordinating creators across seeding, UGC, affiliate, and paid partnerships.
Build creator processes for contracts, rates, usage rights, approvals, and disclosure requirements with Legal and other internal teams.
Partner with the influencer agency by developing briefs, reviewing work, coordinating priorities, and tracking agreed deliverables and KPIs.
Lead and develop the social and content team, coaching members on creative quality, brand voice, platform best practices, and performance.
Manage the social content and creator budget, allocate spend based on priorities and opportunities, and report on performance and return.
Deliver monthly performance reporting with recommendations on what to do more of, improve, or stop.
Monitor platform changes, creators, trends, and emerging formats, acting quickly when opportunities fit the brand.
Collaborate with Brand Content, Visual Content, DTC, Media, CRM, Amazon, Retail, and other partners to extend the impact of social and creator content across the consumer journey.