Manager, Social & Content

SeaWorld•Busch Gardens Williamsburg, SC

3d•$65,000 - $75,000

About The Position

The Manager of Social Media & Content leads and executes social media and content strategy for Busch Gardens Williamsburg and Water Country USA. The role drives awareness and excitement for the parks’ attractions and seasonal events, owns organic content ideation and capture across Facebook, Instagram, TikTok, and YouTube, leads a small content production team, and develops organic-style assets for organic and paid social channels. As the parks’ social and content expert, this person stays current on platform trends and channel development and partners with Marketing, Sales, Paid Media, Revenue Management, and Executive Leadership. The position uses content to support business priorities and deliver measurable results.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field, or equivalent experience.
At least 5 years of social media and content creation experience, including experience growing a social audience.
Experience operating professional photography and video equipment, including mirrorless cameras, audio recording equipment, and basic lighting setups.
Experience using social media publishing, analytics, and listening platforms to inform content strategy and performance reporting.
Deep knowledge of social media platforms, algorithms, and emerging trends, with the ability to assess and report on consumer and platform trends.
Strong storytelling and creative instincts, with an editorial mindset and ability to create content consistent with the parks’ and Company’s brand voice, style, and tone.
Ability to balance long-term strategy with agile, real-time content execution.
Strong project management skills and ability to prioritize complex projects, meet deadlines, respond to emerging opportunities, and balance multiple stakeholders’ priorities.
Strong entrepreneurial spirit and ability to drive business outcomes through social and digital channels.
Excellent written and oral communication skills, with ability to adapt communication style to different audiences.
Ability to work across departments and organizational structures to achieve park and Company goals.
Ability to work in a demanding, fast-paced environment as a confident change agent and team player.
Ability to analyze social and content performance data and present insights to leadership.
Comfort working outdoors in park conditions and flexibility to work evenings, weekends, and holidays as needed.
Ability to lift up to 20 pounds and push or pull up to 50 pounds.

Nice To Haves

Experience supervising, mentoring, or directing the work of others, such as direct reports, freelancers, interns, or agency partners.
Theme park, attraction, hospitality, or entertainment industry experience.
Familiarity with Google Analytics.

Responsibilities

Lead and execute social media strategy for Busch Gardens Williamsburg and Water Country USA across Facebook, Instagram, TikTok, and YouTube.
Plan and manage the social content calendar around park operations, seasonal events, brand initiatives, and sales initiatives.
Monitor social media trends, platform features, and channel development, and identify opportunities to grow audience, engagement, and revenue.
Own organic content ideation, capture, and editing, maintaining a consistent pipeline of timely, trend-driven content.
Partner with Brand and Paid Media teams on advertising content shoots and identify opportunities to capture content during production.
Develop organic-style content for paid social advertising that is native to each platform and optimized for performance.
Supervise and develop the Content Specialist and direct day-to-day photo and video production for social platforms.
Manage the internal asset library and inventory of camera and production equipment.
Monitor and analyze social performance metrics, report insights to leadership, and adjust strategies as needed.