Social Content & Engagement Lead

Kooth

1d • $75,000 - $80,000 • Remote

About The Position

Kooth is hiring a Social Content & Engagement Lead to own day-to-day content and community for the Soluna app and its social channels. Soluna is a digital behavioral health service for young people aged 13–25, offering confidential support through self-guided wellbeing activities, a moderated peer community, and one-to-one chats with mental health coaches.

The role combines community management, content planning and operations, and hands-on video and copy creation. The Lead manages Soluna’s social channels, grows engagement and followers, moderates community interactions, coordinates creators and Young Adult Ambassadors, and produces culturally relevant content. The role works closely with the Editorial Manager and follows clinical safeguarding and review protocols when communicating about mental health.

Requirements

• 3–5 years of experience in social media content creation, social copywriting, and community management for a brand, agency, media company, or creator.
• Prior day-to-day management of at least one brand or creator social channel with an audience of 25,000 or more followers.
• Demonstrated, measurable follower and engagement growth on managed channels, with shareable metrics.
• A portfolio showing short-form social video created by the candidate and strong writing in a teen or young adult voice.
• Hands-on experience moderating comments and DMs and handling sensitive or negative community conversations with care.
• Experience sourcing, briefing, and managing content creators, influencers, or UGC partners from concept through delivery.
• Fluency in the culture, formats, and trends of TikTok, Instagram, YouTube, Snap, Discord, X, and LinkedIn.
• Comfort appearing on camera, filming others, and producing collaborative video for social and in-app use.
• Working knowledge of native platform analytics and social management tools, such as Statusbrew, Sprout, or Later, and ability to use data to guide content decisions.
• Strong creative writing skills and ability to adapt tone and format across headlines, storytelling, and educational content.
• Strong alignment with Soluna’s mission to make mental health support accessible, approachable, and relevant to young people.

Nice To Haves

• Bachelor’s degree in social media marketing, digital communications, journalism, or a related field, or equivalent experience.
• Experience creating content for youth audiences aged 13–25 or in health, wellness, education, or nonprofit settings.
• Experience working within clinical, legal, or safeguarding review processes.
• Familiarity with Google Workspace, Slack, Wrike, Figma or Miro, and Contentful, or willingness to learn.
• Experience with paid social or creator-led campaigns.
• A growth mindset that welcomes creative risk, failure, and starting over, and ability to thrive in start-up ambiguity.

Responsibilities

• Manage Soluna’s social channels day to day, with accountability for engagement rate and follower growth.
• Engage with the community compassionately and inclusively, and moderate comments and direct messages.
• Track sentiment and promptly escalate safeguarding or crisis concerns to the Editorial Manager under clinical protocols.
• Serve as the primary contact for social and user-generated content assets from external creators, student brand partners, and Young Adult Ambassadors.
• Find, vet, and coordinate brand-aligned influencer and organizational partnerships.
• Develop concepts and briefs for Young Adult Ambassadors, influencers, and UGC creators; manage schedules and review final content.
• Build, schedule, and publish editorial and creator content across channels on a consistent weekly and monthly cadence.
• Lead weekly content planning and partner with the Editorial Manager on quarterly roadmaps and campaign plans.
• Identify gaps in the content calendar and fill them with brand pillars, internal initiatives, or key messages.
• Track and report channel performance, using data to guide content decisions.
• Ideate, film, edit, and publish original short-form video and static content.
• Write copy for social and in-app touchpoints, including captions, graphics, scripts, carousels, quizzes, text chats, and occasional paid social ads.
• Create campaign briefs for creators and ambassador groups, and respond quickly to trends and platform changes.
• Present mental health topics in approachable ways that reduce stigma while adhering to clinical safeguarding standards.
• Review Soluna channels daily, respond to comments and DMs within one business day, and complete daily publishing checks for captions, alt text, links, and clinical review.
• Review weekly performance metrics, including reach, engagement, saves, shares, follower growth, and app-intent clicks, and share findings to inform the following week’s content.
• Report monthly channel growth and engagement against targets and contribute to quarterly growth plans.

Benefits

• Employee equity program
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Generous paid time off
• Remote-first flexibility and work-from-home support
• Paid parental leave
• Learning and development opportunities
• Eight paid holidays, plus two half-day holidays on Christmas Eve and New Year’s Eve

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed