Social Media and Content Lead

Grunt Style • San Antonio, TX

5d

About The Position

The Social Media and Content Lead owns Grunt Style’s day-to-day organic social presence, including the social calendar, platform strategy, content creation, publishing and performance reporting. The role creates engaging, relevant and on-brand content across organic channels and works cross-functionally with Creative, Brand, E-commerce, Influencer, Merchandising and Marketing to align social content with product launches, promotions, events and key brand moments.

This is a hands-on role combining social strategy and content creation. The Lead develops platform-specific content, responds quickly to trends, and may concept, shoot, edit and publish content both behind and, when appropriate, in front of the camera. The position also supports paid-social creative, influencer and creator content, campaign development, photoshoots, larger productions and events.

The position is full-time, Monday through Friday, in a fast-paced creative environment with overlapping deadlines, shifting priorities and short production timelines. Occasional evening or weekend work and travel may be required for launches, photoshoots, events, activations, retail locations and timely social opportunities.

Requirements

• High school diploma or equivalent required; equivalent professional experience may be considered.
• Minimum 2–3 years of professional experience in social media, content creation or digital marketing.
• Proven experience managing social accounts for a brand, organization or established creator.
• Experience creating, shooting and editing short-form video.
• Experience developing creative for both organic and paid-social environments and using analytics and performance data to inform content.
• Experience working with influencers, creators, athletes or talent.
• Portfolio demonstrating social content creation, video editing and brand social media work.
• Working knowledge of Instagram, Facebook, TikTok, YouTube/YouTube Shorts, Meta Business Suite, Meta Ads Manager, social scheduling and publishing platforms, Adobe Creative Suite (particularly Premiere Pro), CapCut or similar, Canva or similar, Wrike or similar project management platforms, and Google Workspace and/or Microsoft Office.
• Strong understanding of social platforms, culture and trends, with sound judgment about audience fit and protecting brand reputation.
• Strong content ideation, short-form storytelling, brand-voice copywriting, video shooting and editing skills.
• Ability to produce quality content quickly in a fast-paced environment and adjust creative based on feedback and changing priorities.
• Ability to understand organic versus paid-social creative and translate social analytics into actionable content recommendations.
• Strong calendar and project management skills across multiple priorities and deadlines; ability to work independently and proactively identify content needs.
• Strong written and verbal communication and cross-functional collaboration skills.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Advertising, Media, Film or a related field.
• Three or more years of professional experience in social media, content creation or digital marketing.
• Experience with a consumer, apparel, lifestyle, entertainment or culturally driven brand.
• Experience with Shopify, After Effects and social analytics/reporting platforms.

Responsibilities

• Own the master social content calendar and posting cadence across Grunt Style’s primary channels, aligning it with launches, promotions, events, holidays, partnerships and key brand dates.
• Coordinate social priorities cross-functionally and proactively identify and fill content gaps.
• Own day-to-day organic social strategy and channel management, maintaining a consistent brand voice, personality and visual identity while defining how the brand appears on each platform.
• Concept, shoot and edit original social-first content, including short-form video, Reels, TikToks, Stories, product videos, skits, memes and behind-the-scenes content.
• Monitor platforms, internet culture, memes, sounds and emerging formats, and quickly create timely, on-brand content alongside planned campaign work.
• Schedule and publish content with accurate creative, copy, links, tags and timing.
• Repurpose photo, video and campaign assets into platform-specific content and maintain an organized library of content, raw footage and finished assets for organic and paid use.
• Create original content and variations for paid advertising, collaborate with paid media and performance teams, and apply learnings about what is working.
• Own organic social reporting; track reach, impressions, engagement, video views, watch time, retention and click-through rate; identify top-performing content, formats and topics; and provide actionable insights to the Director of Creative Marketing and marketing partners.
• Identify trends and concepts for creator initiatives, capture and use content from creators, athletes and partners, and participate in campaign and brand shoots, productions, events and activations to capture social-first content.
• Monitor audience conversations and sentiment, moderate spam, fake accounts and inappropriate content, and escalate potential brand issues.
• Bring forward new ideas, formats and concepts and adapt to shifting priorities and last-minute business needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED