Social Content Strategist

ASI

2d

About The Position

ASI is seeking a Social Content Strategist to own its organic and paid presence across X, LinkedIn, Instagram, and YouTube. Working closely with communications and leadership, the strategist will help audiences understand ASI’s work, its importance, and its connection to the broader world. The role supports communications in complex, highly regulated industries, where some work cannot be shared publicly, and requires turning technical ideas into compelling, accurate stories for experts and the general public.

The strategist will set channel voices, goals, and approaches; manage the editorial calendar; and collaborate with engineers, designers, communications staff, and video producers to create platform-specific content. The role also manages paid campaigns, budgets, targeting, and testing for priority audiences, including niche B2B and government audiences, and measures results against business goals such as pipeline, recruiting, and customer trust.

The position will develop company and executive storytelling, including surfacing stories from technical work, ghostwriting, coaching leaders, and amplifying their presence. It will also work with communications, legal, and customer stakeholders to obtain timely approvals, protect confidential information, and support rapid responses to emerging issues.

Requirements

• Hands-on expertise across X, LinkedIn, Instagram, and YouTube, spanning organic and paid social.
• Excellent writing and storytelling skills.
• Technical curiosity and the ability to work credibly with engineers and explain complex ideas clearly and accurately.
• Sound judgment in high-scrutiny, regulated environments.
• Ability to collaborate productively with legal and compliance reviewers.
• Strategic thinking, ownership, and speed in complex, ambiguous environments.

Nice To Haves

• A track record of growing relevant audiences for technical, B2B, or mission-driven organizations.
• Experience in defense, aerospace, energy, government, or public affairs.

Responsibilities

• Define the voice, goals, and approach for each social channel and own the editorial calendar.
• Collaborate with engineers, designers, communications staff, and video producers to create content tailored to each platform.
• Manage paid campaigns, budgets, targeting, and testing, including campaigns for niche B2B and government audiences.
• Measure social campaign results against business goals such as pipeline, recruiting, and customer trust.
• Surface stories from ASI’s technical work and develop company and executive storytelling.
• Build leadership presence through ghostwriting, coaching, and amplification.
• Partner with communications, legal, and customer stakeholders to secure timely approvals, protect confidential information, and support rapid response to emerging issues.
• Own ASI’s organic and paid presence across X, LinkedIn, Instagram, and YouTube.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed