Social Media Strategist & Content Creator

Blue Cross of Idaho•Meridian, ID

1d•$78,064 - $117,095•Onsite

About The Position

The Social Media Strategist & Content Creator leads the planning, creation, and implementation of social media and digital content strategies across Blue Cross of Idaho and its affiliated brands. The role shapes brand presence across social channels through strategic planning, storytelling, and engaging content that supports business priorities, community impact initiatives, sponsorships, employee experiences, and brand campaigns. This hands-on role combines strategy with field content capture. The position manages content from concept through execution and measurement, including developing calendars and campaigns, photographing events, producing videos, writing copy, publishing content, and evaluating performance. It also collaborates across departments and with external partners to identify stories and maintain organized digital content assets. The position is based onsite at headquarters in Meridian, Idaho. The employee should be based in the Treasure Valley or able to relocate immediately to the Meridian area, and must be able to travel within Idaho and nearby areas. Evening and weekend work is frequent and anticipated. The role requires a valid driver's license and dependable transportation, as well as the ability to transport and operate photography and video equipment. Applicants must be legally authorized to work in the United States; employment-based visa sponsorship is not offered.

Requirements

Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent experience.
At least 4 years of experience, including handling social media accounts and developing content tailored specifically for social media.
A strong portfolio demonstrating writing, social content, photography, and video production capabilities.
Excellent writing, editing, storytelling, and verbal communication skills.
Experience developing content strategies and managing content calendars.
Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
Experience using professional photography equipment and photo editing software.
Strong understanding of social media platforms, analytics, trends, and standard methodologies.
Ability to create engaging content aligned with brand and business objectives.
Ability to think strategically while executing tactically.
Strong organizational, project management, and time management skills.
Strong interpersonal abilities and capacity to build connections at every level of an organization.
Self-motivated, proactive, and comfortable working independently.
Creative problem-solving ability and a passion for storytelling, community engagement, and brand building.
Ability to manage multiple priorities while meeting timelines.
Based in the Treasure Valley or able to immediately relocate to the Meridian, Idaho area; the position is onsite at headquarters.
Ability to travel within Idaho and nearby areas and to transport and operate photography and video equipment as needed.
Valid driver's license and access to dependable transportation.
Evening and weekend work is a frequent and anticipated component of the position.
Legally authorized to work in the United States at the time of application and throughout employment; employment-based visa sponsorship is not provided.

Nice To Haves

Experience in healthcare, insurance, nonprofit, or another regulated industry.
Experience covering live events, sponsorships, and community activities.
Drone photography or videography experience.

Responsibilities

Guide the creation and implementation of social media strategies across Blue Cross of Idaho and affiliated brands.
Oversee daily social media platform activity, including scheduling, posting, audience interaction, and tracking results.
Develop and maintain content calendars aligned with brand priorities, marketing campaigns, sponsorships, community initiatives, and organizational goals.
Identify opportunities to increase brand awareness, audience engagement, and social media effectiveness.
Monitor platform trends, emerging content formats, and industry guidelines to improve social performance.
Analyze and report social media metrics and recommend optimizations.
Create written, visual, and video content for social, digital, and marketing channels.
Capture photography and videography showcasing the brands, people, and communities.
Serve as the primary photographer for company events, sponsorship activations, community programs, employee engagements, and corporate gatherings.
Produce and edit social-first videos, reels, short-form content, and other multimedia assets.
Identify and develop stories highlighting organizational impact, member experiences, partnerships, culture, and community engagement.
Manage content from concept and planning through production, publishing, and performance evaluation.
Write social media copy, captions, and other written communications.
Translate complex business, healthcare, and community topics into clear, engaging, audience-focused content.
Ensure content complies with brand standards, messaging guidelines, and compliance requirements.
Maintain a consistent brand voice while adapting content for different audiences, brands, and platforms.
Build connections throughout the organization to identify stories and content opportunities.
Partner with Marketing, Communications, Community Relations, Human Resources, and business leaders on central initiatives.
Collaborate with community partners, sponsorship organizations, vendors, and external collaborators.
Maintain and organize digital photography, video, and content assets for future use.
Travel within Idaho and nearby areas to assist with events, sponsorships, and community programs, including evening and weekend activities.