Social and Community Manager

Topo Designs•Denver, CO

About The Position

Topo Designs is seeking a Social & Community Manager to run its social channels and build the Topo online community. The manager owns social strategy, the content calendar, community management, and relationships with influencers, ambassadors, and affiliates. In partnership with the VP of Growth, the role develops social strategy and calendars, then briefs the in-house UGC Content Creator, creative team, and outside creators. The manager evaluates performance, adjusts the approach, and grows a community of people passionate about the outdoors and Topo. This role covers organic social planning and publishing, creator and partner programs, daily community engagement, performance reporting, and ongoing optimization. It is a full-time, exempt salaried position with a starting pay range of $75,000–$85,000 per year.

Requirements

4–6 years of experience in social media marketing, community management, or influencer marketing.
Proven record of growing organic reach, engagement, and community on Instagram, YouTube, and TikTok.
Hands-on experience running influencer, ambassador, or affiliate programs, from micro-creators to larger partners.
Experience with scheduling and listening tools such as Later, Sprout Social, or Hootsuite, or similar tools, and Meta Business Suite or TikTok for Business.
Comfort with Figma or Adobe for light design, including stories, carousels, and graphics.
Ability to build content themes and calendars tied to launches, seasons, and business goals.
Ability to write clear creator briefs and copy in Topo's authentic, casually serious, fun voice.
Strong community instincts, including knowing when to respond, engage, or hand off to Customer Experience.
Ability to identify suitable creator partners, negotiate fair terms, and maintain relationships.
Ability to interpret performance data and use it to plan future content.
Project management skills to coordinate calendars, creator timelines, and cross-functional requests.

Nice To Haves

Experience at a direct-to-consumer or outdoor/lifestyle brand.
Bachelor's degree in a related field preferred.

Responsibilities

Partner with the VP of Marketing to set the organic social strategy and quarterly content themes.
Own and maintain the content calendar across channels, balancing evergreen, launch, and timely posts.
Write briefs for the UGC Content Creator, creative team, and outside creators.
Write captions and copy in Topo's voice to drive engagement and clicks.
Publish and schedule content across platforms and stay current on algorithm and format changes.
Identify, vet, and recruit outdoor and lifestyle creators who fit the brand.
Manage ambassador and affiliate relationships, including terms, deliverables, product seeding, and payouts.
Provide creative direction and brand guidelines to partners.
Source user-generated content and manage usage rights and permissions.
Flag high-performing creator content to Paid Media for whitelisting or advertising use.
Engage daily with comments, direct messages, tags, and mentions.
Monitor brand conversations and social listening for opportunities and issues.
Route product and order questions to the Customer Experience team and close the loop.
Report monthly on follower growth, reach, engagement, traffic, and social-driven revenue.
Track influencer and affiliate return on investment by partner and campaign.
Review competitors and trends to identify content gaps.
Test new formats, posting cadences, and partnership models, and share findings.