Social and Community Manager

TOPO DESIGNS LLC•Denver, CO

1d•$75,000 - $85,000•Onsite

About The Position

Topo Designs is seeking a Social & Community Manager to run its social channels and build its online community. The manager will own social strategy and the content calendar, manage the community and the network of influencers, ambassadors, and affiliates, and partner with the VP of Growth on strategy before briefing the in-house UGC Content Creator, creative team, and outside creators. The role measures performance, optimizes content and programs, and grows a community of people passionate about the outdoors and Topo. This is a full-time, exempt salaried position based at the company's Denver, Colorado headquarters. The stated starting pay range is $75,000–$85,000 per year. Benefits include medical, dental, and vision coverage; a 401(k) with match; an annual activity/mental health allowance; Flexible Time Off; paid volunteer days; and a generous product allowance and discount.

Requirements

4–6 years of experience in social media marketing, community management, or influencer marketing.
Proven record of growing organic reach, engagement, and community on Instagram, YouTube, and TikTok.
Hands-on experience running influencer, ambassador, or affiliate programs, from micro-creators to larger partners.
Experience with scheduling and listening tools such as Later, Sprout Social, Hootsuite, or similar, and Meta Business Suite/TikTok for Business.
Comfortable using Figma or Adobe for light design, including stories, carousels, and graphics.
Strategic planning skills to build content themes and calendars aligned with launches, seasons, and business goals.
Ability to write clear creator briefs and copy in Topo's authentic, casually serious, fun voice.
Community judgment, including knowing when to respond, engage, or hand off to Customer Experience.
Ability to identify suitable creator partners, negotiate fair terms, and maintain relationships.
Ability to interpret performance data and use it to shape future plans.
Project management skills to coordinate calendars, creator timelines, and cross-functional requests.

Nice To Haves

Experience at a direct-to-consumer (DTC) or outdoor/lifestyle brand.
Bachelor's degree in a related field preferred.

Responsibilities

Partner with the VP of Marketing to set the organic social strategy and quarterly content themes.
Own and maintain the content calendar across channels, balancing evergreen, launch, and timely posts.
Write briefs for the UGC Content Creator, creative team, and outside creators.
Write captions and copy that reflect Topo's voice and drive engagement and clicks.
Publish and schedule content across platforms and stay current on algorithm and format changes.
Identify, vet, and recruit outdoor and lifestyle creators who fit the brand.
Manage ambassador and affiliate relationships, including terms, deliverables, product seeding, and payouts.
Provide creative direction and brand guidelines to partners.
Source user-generated content and manage usage rights and permissions.
Flag high-performing creator content to Paid Media for whitelisting or advertising use.
Engage daily with comments, DMs, tags, and mentions.
Monitor brand conversations and social listening for opportunities and issues.
Route product and order questions to the Customer Experience team and close the loop.
Report monthly on follower growth, reach, engagement, traffic, and social-driven revenue.
Track influencer and affiliate ROI by partner and campaign.
Conduct competitor and trend reviews to identify content gaps.
Test new formats, posting cadences, and partnership models, and share learnings.