Site Merchandising Associate - Ralph Lauren

Macy's•New York, NY

1d•$81,840 - $136,320

About The Position

The Site Merchandising Associate owns end-to-end digital merchandising strategy and execution across Macy’s digital properties for an assigned category or area. The role defines how customers discover, browse, and shop across digital channels, creating a seamless and engaging experience that supports brand storytelling and business priorities. Working at the intersection of strategy, analytics, and execution, the Associate partners with Merchandising, Marketing, Creative, and other teams to improve engagement, conversion, and revenue growth. The Associate puts the customer at the center of decisions, understands business objectives, and defines and implements site strategies to achieve them. The role requires initiative, strong business acumen, analytical ability, organization, and communication and presentation skills, including representing the category in business forums.

Requirements

3–5 years of direct experience.
Strong analytical skills and the ability to draw insights and conclusions from data.
Self-starter with a strong sense of ownership and initiative.
Strong problem-solving skills, balancing strategic thinking, technical knowledge, and creativity.
Ability to communicate technical information effectively to all levels of the business.
Ability to manage multiple projects, prioritize objectives and time, and communicate timelines.
Excellent interpersonal skills and ability to collaborate effectively as a team player.
Knowledge of MS Office computer programs is required.
Ability to work a flexible schedule based on department and Company needs.
Ability to think creatively, strategically, and technically.

Nice To Haves

Bachelor’s degree from a four-year college or university preferred.

Responsibilities

Develop and lead the site merchandising vision and strategy for an assigned area, aligning it with company and merchandising goals.
Translate category objectives into digital experiences that maximize customer engagement, conversion, and profitability.
Partner with stakeholders on assortment and content strategy so site storytelling reflects trends, brand priorities, and seasonal moments.
Lead site event strategies across marketing, digital content, navigation, linking, and product sequencing.
Oversee category pages, landing pages, and navigation.
Optimize taxonomy, filters, and onsite search for product discovery and conversion.
Partner with stakeholders to optimize Product Detail Pages, including attribution, images, size and fit information, reviews, and layout.
Partner with Marketing and Creative to develop playbooks that bring brands, events, and stories to life.
Work with Analytics to monitor performance KPIs, including revenue, traffic, conversion, average order value, and conversion-funnel metrics, and identify growth opportunities.
Collaborate with merchant teams to understand business strategy, objectives, and priorities.
Prepare and present quarterly business reviews to optimize taxonomy and search strategies, including competitive deep dives, and provide insights for the online experience.
Build strategic relationships with merchants, marketing, creative production, production, and internal site merchandise partners to support event execution.
Use innovation and competitive analysis to identify opportunities to improve the customer shopping experience and grow the business.
Work with business intelligence, experimentation, and relevancy teams to develop comprehensive strategies for site audits.
Manage multiple projects by identifying objectives, prioritizing work, and communicating timelines.

Benefits

Competitive pay
Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement