Site Marketing Specialist (Men's)

Fabletics•El Segundo, CA

9d•$71,000 - $82,000•Hybrid

About The Position

Fabletics is seeking a Site Marketing Specialist to support the planning and execution of site marketing experiences for Fabletics Men across campaigns, product launches, and seasonal moments. The role translates brand and marketing priorities into engaging, conversion-driven site experiences that balance storytelling, product education, and performance. The specialist works closely with the Sr. Site Marketing Manager and cross-functional partners in Brand Marketing, Creative, Site Merchandising, and Ecomm Ops to bring campaigns to life across the men's site, ensuring consistent messaging, compelling product storytelling, and seamless execution. This role is suited to a detail-oriented marketer interested in ecommerce, digital storytelling, and customer experiences. It is based at Fabletics' El Segundo headquarters.

Requirements

2–4 years of experience in site marketing, ecommerce marketing, digital marketing, or a related field.
Experience supporting digital campaigns, product launches, or promotional marketing initiatives.
Familiarity with homepage, landing page, and on-site content experiences for a consumer brand.
Experience coordinating creative assets, developing briefs, or managing campaign deliverables.
Experience collaborating with Brand, Creative, Merchandising, or Ecomm teams.
Basic understanding of ecommerce performance metrics and how data can inform marketing decisions.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities.
Ability to communicate and collaborate across teams.
Comfort operating in a fast-paced, high-growth environment.

Nice To Haves

Retail, fashion, activewear, or men's apparel experience.

Responsibilities

Manage day-to-day execution of assigned site marketing campaigns, product launches, and seasonal moments for Fabletics Men.
Translate brand and marketing priorities into homepage, landing page, and on-site storytelling experiences.
Develop creative briefs and coordinate asset requests for campaign messaging, product education, and promotional storytelling.
Partner with Brand Marketing and Site Merchandising to align on product priorities, key stories, and on-site marketing opportunities.
Collaborate with Creative teams to ensure assets and messaging align with campaign objectives and brand guidelines.
Manage site marketing execution, including content updates, asset coordination, approvals, and launch readiness.
Maintain site marketing calendars, timelines, and deliverables to help ensure campaigns launch accurately and on schedule.
Monitor site marketing performance and customer engagement, identifying opportunities to improve storytelling and conversion.
Support campaign recaps and performance reporting, sharing insights and recommendations for future optimization.