Shopper Insights Manager, Walmart

Ferrero•Bentonville, AR

3d•$117,000 - $156,000•Hybrid

About The Position

The Shopper Insights Manager, Walmart is part of Ferrero’s Consumer & Shopper Understanding organization and provides shopping, category, customer, and marketplace intelligence to support business growth and customer decision-making within Walmart. This role is the primary shopper insights partner for the Walmart account, leading shopper and category insights and serving as a strategic thought partner to Walmart, Sales, Marketing, Category Leadership, and other cross-functional teams. The position translates shopper, consumer, category, and retailer data into actionable recommendations that drive category growth, support customer objectives, and strengthen Ferrero’s position as a Walmart partner. It requires analytical skill, commercial acumen, consultative influence, and the ability to synthesize multiple information sources into clear business implications and recommendations. The role is based in Bentonville, Arkansas, preferred, with a hybrid arrangement. It reports to the Director, Shopper Insights. The target experience is 5–8 years, and the position is described as manager level.

Requirements

Bachelor’s degree in business, Marketing, Analytics, Economics, Psychology, Statistics, or a related field.
5+ years of experience in Shopper Insights, Category Management, Consumer Insights, Customer Strategy, or a related analytical discipline.
Strong expertise in shopper insights methodologies and shopper research techniques.
Proficiency analyzing syndicated data, such as Circana, NIQ, or Numerator.
Strong analytical, problem-solving, and critical-thinking skills.
Proven experience working with syndicated and retailer-specific data sources.
Strong presentation, communication, and storytelling capabilities.
Ability to connect shopper insights to customer and business growth opportunities.
Ability to synthesize multiple sources of information into a clear, concise story.
Ability to interpret data and uncover actionable insights.
Deep understanding of retailer objectives and category growth principles.
Comfort challenging assumptions and guiding strategic discussions.
Ability to build strong relationships and work effectively across Sales, Marketing, Category Management, Consumer Insights, and Analytics teams.

Nice To Haves

Direct experience supporting Walmart.
Experience with Walmart Scintilla and Walmart category review processes.
Experience conducting shopper research and translating findings into commercial strategies.
Advanced degree, such as an MBA or related discipline.
Experience supporting Walmart or other large retail customers.
Background in Shopper Insights, Category Leadership or Category Management, Consumer Insights, Customer Strategy, Retail Analytics, or Walmart merchant or supplier work.

Responsibilities

Serve as the primary Shopper Insights partner to the Walmart account team.
Synthesize complex data sets into concise, compelling narratives aligned with Ferrero’s objectives and Walmart’s strategic priorities.
Develop and deliver actionable insights for customer planning, business reviews, line reviews, assortment conversations, and joint business planning initiatives.
Participate in customer-facing meetings as the shopper expert.
Develop insight-driven narratives that support Walmart priorities and Ferrero growth objectives.
Develop shopper learning plans that address critical business and customer questions.
Conduct and manage shopper research using DIY research tools and vendor partnerships.
Integrate shopper research, category data, retailer information, syndicated analytics, and consumer understanding into actionable recommendations.
Analyze shopper behavior to identify opportunities for category growth, shopper conversion, household penetration, basket expansion, and loyalty development.
Assess evolving shopper needs and marketplace dynamics to identify emerging opportunities and risks.
Support the development of shopper profiles, need states, demand spaces, and purchase journey insights.
Assess omnichannel shopping behaviors and identify opportunities across in-store, pickup, and e-commerce channels.
Translate shopper, consumer, and marketplace insights into customer-specific business opportunities.
Collaborate with Sales, Category Management, Marketing, Consumer Insights, Analytics, and Trade Marketing teams to address business opportunities through shopper understanding.
Promote the use of shopper insights through storytelling, communication, and stakeholder engagement.
Share shopper learning and best practices across Walmart and broader CSU teams.
Support enterprise and portfolio initiatives where shopper understanding can strengthen decision-making and business outcomes.
Contribute to the advancement of Shopper Insights capabilities through adoption of new methodologies, tools, and best practices.