Customer Shopper Marketing Manager - Walmart Team
About The Position
The Customer Shopper Marketing Manager will build and lead customer-focused marketing strategies for Walmart and Sam’s Club, driving brand growth and shopper conversion for brands such as Red Baron and bibigo. The role partners across Sales, Brand, Shopper Marketing, eCommerce, Retail Media, and agency teams to turn shopper insights and retailer priorities into integrated programs across physical and digital channels. The position will help establish a new customer omni-marketing capability and shape its operating playbook and customer partnerships. The manager develops annual and seasonal customer plans, owns joint business plan marketing commitments and budgets, leads agency and program execution, and strengthens customer eCommerce and digital activations. The role also manages performance reporting and post-program analysis, using shopper and movement insights to recommend optimizations and improve return on investment. Travel is 10–15%.
Requirements
- Bachelor’s degree.
- At least 6 years of experience in CPG/FMCG marketing, shopper marketing, retail media, customer marketing, eCommerce, or a related field.
- Experience with Walmart, Walmart Connect, Sam’s Club, and Sam’s Connect, with a strong understanding of retail dynamics.
- Knowledge of shopper behavior, category management, eCommerce, retail media, and Walmart Inc. systems, including Scintilla.
- Ability to collaborate across Sales, Customer, Brand, agency, and cross-functional teams to drive business results.
- Experience managing budgets, agency partnerships, and performance measurement.
- Strong analytical, strategic, communication, and influencing skills.
- Self-driven, accountable, and collaborative approach.
Responsibilities
- Develop annual and seasonal Walmart and Sam’s Club customer plans using shopper, category, retailer, and performance insights.
- Partner with Sales, Brand, and Customer leadership to develop, influence, execute, and monitor joint business plan investment commitments and tracking.
- Manage, track, and optimize customer marketing budgets in partnership with headquarters business unit teams and agency partners.
- Manage agency partners and timelines for omni-channel programs, including briefs, creative, new item setup, promotions, innovation and exclusives, sampling, point of sale, and in-store and digital activations.
- Partner with the headquarters Shopper team to improve digital shelf, content, eCommerce, loyalty, digital offers, and other digitally enabled shopper experiences.
- Own customer-level marketing performance reporting and post-program analysis, and recommend optimizations to improve future programs and maximize ROI.
- Bring shopper, category, and retailer insights into Brand and Sales planning and customer meetings, and translate them into go-to-market strategies and customer activations.
- Travel 10–15%.
Benefits
- Comprehensive health benefits
- Time off programs
- Retirement and financial offerings
- Eligibility for a 20% annual incentive bonus based on organizational performance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
