Manager, Shopper Marketing (On-Premise)

Mark Anthony Brands Inc.•Chicago, IL
•$113,000 - $135,000•Onsite

About The Position

This role is responsible for the development and implementation of the MABI on-premise strategy that will expand consumer and account relevance and accelerate portfolio sell-in and velocity. The Manager, On-premise will be essential in crafting our marketing segmentation, drink, and activation strategy to move the on-premise marketing function to best-in-industry.

Requirements

  • Bachelor's Degree & 4-6 years of on-premise marketing experience in Alc/Bev or CPG
  • Experience partnering with sales team and establishing credibility as channel expert
  • Has managed or mentored people
  • Ability to craft meaningful marketing initiatives and sell those in both internally & externally

Responsibilities

  • Lead the development of on-premise marketing strategy that enables MABI to be best-in-industry. Inclusive of marketing strategy by segment, trade advocacy platform & programs fit for channel.
  • Lead development of on-premise POS tools, occasion-based program activations, national on-premise programs and key account custom programs.
  • Partner with on premise sales team to deliver best-in-class responses to RFPs.
  • Lead, coach and mentor one direct report.

Benefits

  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth
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