Customer Team Marketing Director
About The Position
P&G is seeking an experienced and dynamic Customer Team Marketing Director to lead the development and execution of customer-specific marketing strategies that drive user and household penetration growth. The role connects consumer and shopper understanding, brand-building fundamentals, and customer insights to identify opportunities and develop marketing activations across in-store and digital touchpoints. The director leads work from insight and idea through go-to-market execution, connecting P&G brand strategies with the retailer’s needs and opportunities. The role partners with category teams, customer teams, agencies, content creators, and other cross-functional partners to define how P&G can win with the retailer and deliver execution across the path to purchase. It includes customer and brand activation, Fit-to-Win and customer strategy, household penetration growth, media planning, and stewardship of plans and execution. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise. Immigration sponsorship is not available. P&G provides equal employment opportunities and accommodations for applicants with disabilities.
Requirements
- At least 5 years of relevant experience.
- Strong strategic leadership skills, particularly in highly complex and matrixed organizations.
- Demonstrated ability to lead and make progress through ambiguity.
- Strong brand-building experience, including taking work from insight and idea generation through activation and execution.
- Experience managing agencies and/or external creative partners.
- Strong collaboration and influencing skills, including the ability to align diverse stakeholders around a common strategy.
- Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans.
- Strong business judgment and commitment to disciplined stewardship.
Responsibilities
- Develop, sell in, and execute enterprise and brand-specific activations that drive incremental customer growth, translating insights into go-to-market plans across Build, Remind and Buy, in-store and digital.
- Provide Fit-to-Win guidance to category partners and briefs to agencies and content creators to deliver effective brand communication and content.
- Partner across categories to combine brand strategies and customer opportunities into cohesive marketing plans.
- Define and communicate retailer Fit-to-Win across the Vectors of Superiority, providing strategic direction to category teams.
- Use understanding of the retailer, shopper, consumer, and competitive landscape to identify opportunities and strengthen P&G’s plans with the customer.
- Navigate a complex, matrixed organization to align stakeholders and turn strategy into action.
- Design and deliver user growth strategies to drive household penetration across the total business and individual segments.
- Translate consumer, shopper, and customer insights into growth strategies and activation plans.
- Lead customer team media planning and evaluation of Retail Media Network proposals.
- Partner with category and media teams to align media investments with brand and customer objectives and the user growth strategy.
- Ensure plans and execution follow applicable stewardship guidance.
- Drive executional discipline while managing multiple priorities, partners, and stakeholders.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
