Customer Team Marketing Director
About The Position
P&G is seeking an experienced marketing leader to develop and execute customer-specific marketing strategies that drive user and household penetration growth. The role connects consumer and shopper understanding, brand-building fundamentals, and customer insight to identify opportunities and deliver marketing activations across in-store and digital touchpoints. The Director leads work from insight through idea development and go-to-market execution, connecting P&G brand strategies with the retailer’s needs and opportunities. The role partners with category and customer teams, agencies, content creators, and other cross-functional partners to define how P&G can win with the retailer and execute effectively across the path to purchase. The position also leads customer team media planning and evaluation of Retail Media Network proposals, while aligning media investments with brand and customer objectives and the overall user growth strategy. Plans and execution must follow applicable stewardship guidance and maintain strong executional discipline.
Requirements
- At least 5 years of relevant experience.
- Strong strategic leadership skills, particularly in highly complex and matrixed organizations.
- Demonstrated ability to lead and make progress through ambiguity.
- Strong brand-building experience, including leading work from insight and idea generation through activation and execution.
- Experience managing agencies and/or external creative partners.
- Strong collaboration and influencing skills, including the ability to align diverse stakeholders around a common strategy.
- Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans.
- Strong business judgment and commitment to disciplined stewardship.
Responsibilities
- Develop, sell in, and execute enterprise and brand-specific activations that drive incremental customer growth across Build, Remind, and Buy, in-store and digitally.
- Deliver effective brand communication and content by providing Fit-to-Win guidance to category partners and briefs to agencies and content creators.
- Partner across categories to integrate brand strategies and customer opportunities into cohesive marketing plans.
- Define and communicate the retailer Fit-to-Win across the Vectors of Superiority, providing strategic direction to category teams.
- Apply understanding of the retailer, shopper, consumer, and competitive landscape to identify opportunities and strengthen P&G plans with the customer.
- Navigate a complex, matrixed organization to align stakeholders and translate strategy into action.
- Design and deliver user growth strategies to increase household penetration across the total business and individual segments.
- Translate consumer, shopper, and customer insights into actionable growth strategies and activation plans.
- Lead customer team media planning and evaluate Retail Media Network proposals.
- Partner with category and media teams to align media investments with brand and customer objectives and the user growth strategy.
- Ensure plans and execution comply with applicable stewardship guidance.
- Maintain executional discipline while managing multiple priorities, partners, and stakeholders.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
