This role is responsible for the development and implementation of the MABI on-premise strategy that will expand consumer & account relevance and accelerate portfolio sell-in & velocity. The Manager, On-premise will be essential in crafting our marketing segmentation, drink & activation strategy to move the on-premise marketing function to best-in-industry. The company is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Founded in 1972, it has grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.
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Job Type
Full-time
Career Level
Manager