Manager, Omni Commerce/Shopper Marketing

Mars•Chicago, IL

2d•$108,160 - $148,720

About The Position

This role is expected to provide fact and insight-based solutions that drive growth for Mars Snacking brands and our retail partners. Utilizing shopper insights, opportunity identification and full understanding of the marketing mix and brand priorities, this role is most critical in bringing our brands to life within the retailer ecosystem – in-store or online. This role will work closely with internal and external agency partners. The role will require excellence in shopper marketing, digital/eCommerce, media expertise, cross-functional team collaboration, an entrepreneurial mind-set, comfort with ambiguity, and a high level of business acumen. Mars Snacking is looking for a Manager, Omni-Commerce & Shopper Marketing to drive growth for our iconic brands and retail partners. If you have strong business acumen, an entrepreneurial mindset, and thrive in dynamic environments, we want you on our team!

Requirements

Bachelor’s Degree from an accredited university
5+ years of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience
Experience supporting two or more diverse functions including Sales, shopper or insights within a Consumer Package Goods company is preferred

Responsibilities

Create, plan and execute shopper marketing solutions that deliver profitable sales growth for customer. These solutions should include shopper expertise and insights across digital, digital media, products/assortment (everyday/new products/promoted/seasonal), placement and everyday shelving and merchandising/signage, promotions, paid search, paid display media, and seasonal merchandising.
Drive the digital component of the shopper journey (pre-shop, shop, post-shop) to convert shoppers to buyers (e.g., use retailer digital platforms and retail media to promote and amplify in store experience, optimize search tactics to better reach the consumer during key decision windows).
Influence Annual Account Business Planning at customer, through full partnering with sales team, by providing actionable shopper insights and solutions that support growth objectives for customer, company and category.
Evaluate/monitor all customer shopper marketing solutions, turn analysis into recommended action and continually improve to be more effective and efficient for category and customer.
Build appropriate and unique partnerships with non-competing but aligned CPG organizations to leverage scale and impact on customer plans.
Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company.
Execute “test and learn” shopper activation programs for the organization – share results cross-functionally.
Successfully manage media & shopper marketing agency relationships.
Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives.