Shopper Insights Manager, Amazon

Ferrero•Parsippany, NJ

3d•$117,000 - $156,000•Hybrid

About The Position

The Shopper Insights Manager, Amazon is part of Ferrero’s Consumer & Shopper Understanding (CSU) organization and serves as the primary shopper insights partner for the Amazon account. The role delivers shopping, category, customer, and marketplace intelligence to support business growth and customer decision-making. It acts as a strategic thought partner to Amazon, Sales, Marketing, Category Leadership, and other cross-functional teams, translating shopper, consumer, category, and retailer data into actionable recommendations that advance category growth, customer objectives, and Ferrero’s position as a trusted Amazon partner. The position calls for strong analytical skills, commercial acumen, consultative influence, and the ability to combine multiple information sources into clear business implications and recommendations. The successful candidate is an analyst, strategist, and consultant who is curious about shopper behavior, identifies growth opportunities, and influences decisions through actionable business recommendations. The preferred location is Parsippany, New Jersey, or Chicago, with a hybrid work arrangement. The role reports to the Director, Shopper Insights. The stated base compensation range is $117,000 to $156,000, with actual compensation determined by experience, qualifications, and other job-related factors. Ferrero offers a benefits package that includes health insurance, retirement plans, paid time off, and other benefits.

Requirements

Bachelor’s degree in business, Marketing, Analytics, Economics, Psychology, Statistics, or a related field.
At least 5 years of experience in Shopper Insights, Category Management, Consumer Insights, Customer Strategy, or a related analytical discipline.
Strong expertise in shopper insights methodologies and shopper research techniques.
Experience with Amazon Analytics Platforms and Amazon category review processes.
Proficiency analyzing syndicated data, including Circana, NIQ, or Numerator.
Experience supporting Amazon or other large retail customers.
Strong analytical, problem-solving, and critical-thinking skills.
Proven experience working with syndicated and retailer-specific data sources.
Strong presentation, communication, and storytelling capabilities.
Ability to connect shopper insights to customer and business growth opportunities.
Ability to synthesize information from multiple sources and communicate clear, concise conclusions.
Ability to interpret data rigorously and uncover actionable insights.
Understanding of retailer objectives and category growth principles.
Comfort challenging assumptions and guiding strategic discussions.
Ability to build relationships and work effectively across Sales, Marketing, Category Management, Consumer Insights, and Analytics teams.

Nice To Haves

Direct experience supporting Amazon is highly preferred.
Experience supporting third-party platforms such as Instacart or DoorDash.
Experience conducting shopper research and translating findings into commercial strategies.
An advanced degree, such as an MBA or a degree in a related discipline.
Background in Shopper Insights, Category Leadership or Category Management, Consumer Insights, Customer Strategy, Retail Analytics, or Amazon merchant or supplier work.
Target experience of 5–8 years.

Responsibilities

Serve as the primary Shopper Insights partner to the Amazon account team.
Synthesize complex data sets into concise, compelling narratives aligned with Ferrero’s objectives and Amazon’s strategic priorities.
Develop and deliver actionable insights for customer planning, business reviews, line reviews, assortment conversations, and joint business planning initiatives.
Participate in customer-facing meetings as the shopper expert.
Develop insight-driven narratives that support Amazon priorities and Ferrero growth objectives.
Develop shopper learning plans addressing critical business and customer questions.
Conduct and manage shopper research using DIY research tools and vendor partnerships.
Integrate shopper research, category data, retailer information, syndicated analytics, and consumer understanding into actionable recommendations.
Analyze shopper behavior to identify opportunities in category growth, shopper conversion, household penetration, basket expansion, and loyalty development.
Assess changing shopper needs and marketplace dynamics to identify emerging opportunities and risks.
Support development of shopper profiles, need states, demand spaces, and purchase journey insights.
Assess omnichannel shopping behaviors and identify opportunities across in-store, pickup, and e-commerce channels.
Translate shopper, consumer, and marketplace insights into customer-specific business opportunities.
Collaborate with Sales, Category Management, Marketing, Consumer Insights, Analytics, and Trade Marketing teams to address opportunities through shopper understanding.
Promote use of shopper insights through storytelling, communication, and stakeholder engagement.
Share shopper learning and best practices across Amazon and broader CSU teams.
Support enterprise and portfolio initiatives where shopper understanding can improve decisions and business outcomes.
Contribute to advancing Shopper Insights capabilities through new methodologies, tools, and best practices.