Shopper Insights Manager Personal Care
About The Position
Unilever is seeking an experienced, strategic professional to represent the voice of the Walmart shopper and use shopper and category knowledge, custom research, and omnichannel understanding to advance growth across Unilever flagship brands. The Shopper Insights Manager will develop fact-based, shopper-centric perspectives that clarify shopper attitudes, behaviors, motivations, barriers, and pain points, and translate those learnings into strategic action and sustainable marketplace impact. The role integrates data and research from multiple sources to develop compelling category growth stories and inform business decisions. It combines research leadership, analytical proficiency, strategic partnership, and the ability to provide foresight and thought leadership. The manager will identify knowledge gaps, lead research agendas, and translate insights into recommendations for assortment, merchandising, and shopper engagement across Walmart and Unilever. The position requires a minimum of five years of total experience, including primary research experience in CPG, retail, or Customer Development. A bachelor’s degree is required; a master’s degree is preferred. The role is bonus and long-term incentive eligible. The listed pay range is $99,760 to $149,640.
Requirements
- Minimum of 5 years of total experience.
- Primary research experience in CPG, retail, or Customer Development.
- Bachelor’s degree required.
- Proficiency in quantitative and qualitative primary research methodologies, syndicated data, social listening tools, and analytic approaches.
- Ability to match appropriate research methodologies to business needs and insight questions.
- Experience with core market research principles, including sample design, data collection, analysis techniques, and appropriate action standards.
- Persuasive storytelling skills and experience weaving insights from multiple data sources into a cohesive, compelling narrative.
- Ability to develop an objective point of view and share it as a strategic thought leader.
- Interpersonal, listening, and influencing skills, with the ability to collaborate and communicate across management levels.
- Strong written and verbal communication skills.
- Passion for high performance and results.
- Flexibility and agility, including the ability to respond to change, accept ambiguity, and adapt quickly.
- Proficient understanding of the digital and e-commerce business landscape.
- Strong project management skills and ability to manage the research process end to end.
Nice To Haves
- Master’s degree preferred.
Responsibilities
- Provide strategic, fact-based, shopper-centric perspectives that deepen shopper understanding and inform business decisions.
- Communicate shopper attitudes, behaviors, motivations, barriers, and pain points.
- Connect insights into integrated category growth stories and provide strategic thought leadership and foresight.
- Develop effective learning plans and select research methodologies suited to business needs and insight questions.
- Interpret and synthesize information from data and analytics platforms, primary and secondary research, trends, social media, e-commerce, and existing learning.
- Use sales, panel, and social media data alongside other sources to deliver actionable learnings against business objectives.
- Develop collaborative partnerships with stakeholders and proactively identify business challenges and opportunities.
- Identify foundational and customer-specific knowledge gaps and create and lead a research agenda to deliver actionable insights.
- Synthesize behavioral, attitudinal, and purchase data to identify category growth opportunities.
- Translate insights into actionable recommendations for assortment, merchandising, and shopper engagement across Walmart and Unilever.
- Mine cultural, socioeconomic, and category trends for strategic opportunity areas.
- Manage external suppliers to execute research projects efficiently.
- Manage research projects end to end.
- Communicate key learnings and recommendations clearly and concisely in written and verbal formats.
- Partner proactively with peers and cross-functional teams, locally and remotely, to maximize learning and impact.
- Take personal responsibility and accountability for execution and results.
Benefits
- Bonus eligibility
- Long-term incentive eligibility
- Health insurance, including prescription drug, dental, and vision coverage
- Retirement savings benefits
- Life insurance
- Disability benefits
- Parental leave
- Sick leave
- Paid vacation
- Paid holidays
- Access to voluntary benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
