Shopper Insights Manager Personal Care

Unilever•Rogers, AR

About The Position

The Shopper Insights Manager (2A) represents the voice of the Walmart shopper and integrates Unilever shopper and category knowledge with custom research to support growth across Unilever flagship brands. The role develops best-in-class insights grounded in omnichannel shopper behavior and decisions, and turns those insights into strategic business action and sustainable marketplace impact. The position provides strategic shopper leadership, develops and manages research plans, synthesizes data from multiple sources, and builds compelling category growth stories. It partners with stakeholders across Walmart and Unilever to identify business challenges, knowledge gaps, and growth opportunities, and translates findings into recommendations for assortment, merchandising, and shopper engagement.

Requirements

At least 5 years of total experience.
Primary research experience in CPG, retail, or Customer Development.
Bachelor’s degree required.
Proficiency in quantitative and qualitative primary research methodologies, syndicated data, social listening tools, and analytical approaches.
Knowledge of market research principles, including sample design, data collection, analysis techniques, and appropriate action standards.
Ability to match research methodologies to business needs and insight questions.
Ability to analyze sales, panel, social media, and other data sources to produce actionable learnings.
Strong storytelling skills, including weaving insights from multiple data sources into a cohesive narrative.
Ability to identify strategic opportunities in cultural, socioeconomic, and category trends.
Interpersonal, listening, influencing, collaboration, and communication skills across management levels.
Ability to communicate recommendations clearly and concisely, both verbally and in writing.
Results orientation, flexibility, agility, and ability to adapt to ambiguity and changing situations.
Accountability for execution and results.
Understanding of the digital and e-commerce business landscape.
Strong project management skills and ability to manage the research process end to end.

Nice To Haves

Master’s degree preferred.

Responsibilities

Provide fact-based, strategic, shopper-centric perspectives that deepen understanding of the shopper.
Communicate shopper attitudes, behaviors, motivations, barriers, and pain points.
Build integrated category growth stories to inform business decisions and provide strategic thought leadership.
Develop effective research learning plans and select methodologies appropriate to business needs and questions.
Interpret and synthesize information across data and analytics platforms, primary and secondary research, trends, social media, e-commerce, and existing learning.
Use sales, panel, and social media data and connect multiple data sources to produce actionable insights.
Partner with stakeholders to identify business challenges and opportunities, foundational and customer-specific knowledge gaps, and research needs.
Create and lead a research agenda that delivers actionable insights.
Synthesize behavioral, attitudinal, and purchase data to identify category growth opportunities.
Translate insights into recommendations for assortment, merchandising, and shopper engagement across Walmart and Unilever.
Communicate key learnings and recommendations clearly in written and verbal formats.
Partner with peers and cross-functional teams locally and remotely to maximize learning and impact.
Manage external suppliers and research projects efficiently, including end-to-end project management of the research process.