Shopper Insights Manager, Walmart

Ferrero•Sierra Vista, AZ

3d•$117,000 - $156,000•Hybrid

About The Position

The Shopper Insights Manager, Walmart is part of Ferrero’s Consumer & Shopper Understanding (CSU) organization and serves as the primary shopper insights partner for the Walmart account. The role delivers shopping, category, customer, and marketplace intelligence to support business growth and customer decision-making. It partners strategically with Walmart, Sales, Marketing, Category Leadership, and other cross-functional teams, translating shopper, consumer, category, and retailer data into actionable recommendations that support category growth, customer objectives, and Ferrero’s position as a trusted Walmart partner. The position combines analytical work, commercial judgment, consultative influence, and the integration of multiple information sources into clear business implications and recommendations. It supports customer planning, business reviews, line reviews, assortment discussions, and joint business planning, while advancing the use of shopper insights across Walmart and the broader organization. The role is based in Bentonville, Arkansas, with hybrid work noted; Bentonville is preferred. It reports to the Director, Shopper Insights.

Requirements

Bachelor’s degree in business, Marketing, Analytics, Economics, Psychology, Statistics, or a related field.
At least 5 years of experience in Shopper Insights, Category Management, Consumer Insights, Customer Strategy, or a related analytical discipline.
Strong expertise in shopper insights methodologies and shopper research techniques.
Proficiency analyzing syndicated data, including Circana, NIQ, or Numerator.
Experience supporting Walmart or other large retail customers.
Strong analytical, problem-solving, and critical-thinking skills.
Experience working with syndicated and retailer-specific data sources.
Strong presentation, communication, and storytelling capabilities.
Ability to connect shopper insights to customer and business growth opportunities.
Ability to synthesize multiple data sources into clear, concise stories and actionable insights.
Ability to interpret data rigorously and uncover actionable insights.
Understanding of retailer objectives and category growth principles.
Ability to challenge assumptions, guide strategic discussions, and collaborate effectively across functions.

Nice To Haves

Direct experience supporting Walmart.
Experience with Walmart Scintilla and Walmart category review processes.
Experience conducting shopper research and translating findings into commercial strategies.
Advanced degree, such as an MBA or a degree in a related discipline.
Background in Shopper Insights, Category Leadership or Category Management, Consumer Insights, Customer Strategy, Retail Analytics, or Walmart merchant or supplier work.

Responsibilities

Serve as the primary Shopper Insights partner to the Walmart account team.
Synthesize complex data into concise, compelling narratives aligned with Ferrero’s objectives and Walmart’s strategic priorities.
Develop and deliver actionable insights for customer planning, business reviews, line reviews, assortment conversations, and joint business planning.
Participate in customer-facing meetings as the shopper expert.
Develop insight-driven narratives supporting Walmart priorities and Ferrero growth objectives.
Develop shopper learning plans addressing critical business and customer questions.
Conduct and manage shopper research using DIY research tools and vendor partnerships.
Integrate shopper research, category data, retailer information, syndicated analytics, and consumer understanding into actionable recommendations.
Analyze shopper behavior to identify opportunities for category growth, shopper conversion, household penetration, basket expansion, and loyalty development.
Assess evolving shopper needs and marketplace dynamics to identify emerging opportunities and risks.
Support development of shopper profiles, need states, demand spaces, and purchase journey insights.
Assess omnichannel shopping behavior and identify opportunities across in-store, pickup, and e-commerce channels.
Translate shopper, consumer, and marketplace insights into customer-specific business opportunities.
Collaborate with Sales, Category Management, Marketing, Consumer Insights, Analytics, and Trade Marketing teams to address business opportunities through shopper understanding.
Promote shopper insights through storytelling, communication, and stakeholder engagement.
Share shopper learning and best practices across Walmart and broader CSU teams.
Support enterprise and portfolio initiatives where shopper understanding can strengthen decisions and business outcomes.
Contribute to the advancement of Shopper Insights capabilities through new methodologies, tools, and best practices.