SEO Specialist

Solflare

About The Position

Solflare is seeking a Senior SEO Specialist to own and advance its organic search strategy across traditional search engines and AI-powered discovery platforms. The role builds on an established SEO foundation, identifying new opportunities and developing the organic visibility of Solflare and its products. The work spans a large-scale website with potentially millions of indexed or indexable pages, making technical SEO, content strategy, and prioritization especially important. This is a hands-on, high-ownership role that combines strategic planning with implementation. The specialist will collaborate with colleagues across Marketing, Product, and Engineering and have autonomy to shape Solflare’s approach to organic growth. The role also supports the discoverability of Solflare’s browser extension and other relevant product channels. Solflare is a crypto wallet company founded in 2021, with around 4 million monthly active users and more than $20 billion in digital assets secured through its platform. The company has nearly 150 people, offices in Zagreb, Belgrade, and Novi Sad, and remote teams around the globe. The position can be remote or office-based, with flexible work time.

Requirements

At least 5 years of hands-on SEO experience, with a track record of delivering measurable organic growth in competitive markets.
Experience owning or significantly contributing to SEO strategy, from identifying opportunities through execution and measurement.
Strong understanding of technical SEO, including crawling, indexing, site architecture, internal linking, and large-scale website optimization.
Solid experience with on-page SEO, content optimization, off-page SEO, and link-building strategies.
Proficiency with tools such as Ahrefs, Google Search Console, and other SEO analytics and auditing platforms.
Familiarity with AI search optimization (AEO) and interest in evolving search behavior and discovery.
Data-driven approach and ability to prioritize initiatives based on potential business impact.
Ability to work independently, challenge assumptions, and collaborate effectively.
Strong communication skills and professional proficiency in English.

Nice To Haves

Experience in crypto, Web3, fintech, or another highly competitive digital industry.
Experience optimizing websites with many dynamically generated pages.
Experience with international or multilingual SEO.
Knowledge of app store optimization (ASO) or Chrome Web Store discoverability.

Responsibilities

Own and evolve the SEO strategy by building on the existing foundation, identifying growth opportunities, and translating them into an actionable roadmap.
Improve rankings, qualified organic traffic, and visibility for Solflare and its products across global markets.
Lead technical SEO initiatives involving crawling, indexing, site architecture, internal linking, and performance across a large-scale website.
Develop approaches to improve visibility in Google, AI Overviews, ChatGPT, Perplexity, and other emerging discovery platforms.
Shape content SEO strategy with content creators and stakeholders, ensuring landing pages, product pages, and editorial content address search intent and measurable organic growth opportunities.
Identify and execute off-page SEO opportunities to improve domain authority, backlink quality, and competitive positioning.
Support organic visibility for Solflare’s browser extension and other relevant product discovery channels.
Monitor performance, turn data into actionable insights, and refine priorities based on impact.
Partner with Marketing, Product, and Engineering to implement SEO improvements.