SEO Specialist
About The Position
Your Behavioral Health (YBH), a private equity-backed behavioral healthcare services company representing brands across Southern California, is seeking an SEO Specialist / Coordinator to support day-to-day organic search initiatives across its behavioral health brands. The company provides an individualized, holistic, evidence-based continuum of care. This hands-on, entry-level role supports the Digital Growth team with implementation and maintenance across technical SEO, content optimization, local search, website management, and digital analytics. The position emphasizes execution, accuracy, organization, and follow-through. The successful candidate will understand SEO fundamentals, work comfortably across websites and data, and be motivated to learn as search behavior evolves. The role is on-site, Monday through Friday, and pays $30–$35 per hour.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Media, or a related field, or equivalent relevant experience.
- 0–2 years of experience in SEO, digital marketing, website management, content marketing, or a related area.
- Basic understanding of SEO principles.
- Strong attention to detail and written communication skills.
- Comfort working with spreadsheets, data, recurring tasks, and deadlines.
- Strong problem-solving skills and willingness to learn.
- Ability to work independently while following established processes and priorities.
Nice To Haves
- Experience with Google Analytics 4, Google Search Console, Google Business Profile, Semrush, Ahrefs, Screaming Frog, WordPress or another CMS, Microsoft Excel, Google Sheets, basic HTML, or local SEO tools.
- Healthcare or behavioral-health experience.
Responsibilities
- Implement on-page SEO recommendations across company websites, including optimizing titles, meta descriptions, headings, internal links, image alt text, URLs, and other page elements.
- Perform keyword research and assist with keyword mapping across service, condition, provider, and location pages.
- Monitor organic rankings and search visibility, identify basic SEO issues, and escalate more complex technical problems.
- Perform SEO quality assurance after website updates and page launches.
- Support implementation of redirects, canonical tags, indexing recommendations, schema markup, and other technical SEO updates when directed by the Digital Growth Lead.
- Publish and update website content through the company's content management system and optimize new and existing content using SEO best practices.
- Support the development and optimization of service, condition, location, provider, blog, educational, and landing pages.
- Review pages for broken links, outdated information, formatting issues, missing metadata, and other SEO or usability problems.
- Assist with website audits and maintain organized issue lists through resolution.
- Perform post-launch QA to ensure pages display, link, track, and index appropriately.
- Maintain accurate business information across local search platforms and assist with optimization and maintenance of location profiles.
- Monitor local listing details, including business name, address, phone number, hours, categories, services, and links.
- Support new-location SEO launches and location-page updates; identify duplicate, inaccurate, or outdated listings and coordinate corrections.
- Monitor local search visibility and flag meaningful changes.
- Maintain and optimize business, facility, provider, and location listings across multiple sites; add new listings, remove outdated information, track corrections, and maintain an inventory of active listings.
- Assist with recurring SEO reporting using analytics, search, listing, and SEO tools.
- Monitor organic traffic, leads and conversions, keyword rankings, search impressions and clicks, local visibility, website health, and directory performance.
- Identify unusual changes in traffic, rankings, indexing, or website performance and escalate them.
- Maintain recurring SEO trackers, dashboards, and reports, and help connect SEO performance to qualified inquiries and admissions.
- Conduct keyword, competitor, and search-results research; monitor competitors in traditional and local search and identify content opportunities based on search behavior.
- Research questions and topics prospective patients and families are searching for and support monitoring of Google search results and emerging AI-driven search experiences.
- Monitor reviews and ratings across major platforms, flag new or potentially problematic reviews, and assist with reputation-management reporting.
- Monitor review volume, ratings, platform accuracy, and trends, and support approved review-generation initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
