SEO Specialist

360training

10h•Remote

About The Position

360training is seeking an experienced SEO Specialist to join its Search Marketing Team. The role focuses on keyword research and analysis, creating content briefs, reviewing and optimizing content for traditional search and AI-driven search, and tracking SEO performance. The specialist will work cross-functionally with content, design, development, and product marketing teams, ensuring web content is accurate, concise, search-friendly, and aligned with audience needs. The position is full-time and remote, with hiring limited to AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO, and WI. The position reports to the Manager of SEO within the Search Marketing Team. 360training does not offer visa sponsorship for this role.

Requirements

Bachelor's degree.
At least 2 years of experience in SEO, content strategy, or a similar role focused on optimizing content for search engines.
Competency with Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4), and Google Search Console.
Proficiency with AI tools such as ChatGPT or Claude for research, drafting, and analysis.
Familiarity with generative engine optimization (GEO) and how AI search surfaces and cites content.
Expertise in keyword research, SEO copywriting, and webpage content optimization.
Strong research skills and ability to think from the perspective of different audiences.
Strong communication, organization, and time-management skills, and ability to work as a team player in a dynamic environment.

Responsibilities

Perform keyword research across brand websites to identify and prioritize opportunities for new content and on-page improvements.
Create detailed content briefs for webpages and blog posts, and review drafts for SEO best practices and audience intent.
Optimize content for AI search visibility (GEO), including AI Overviews, ChatGPT, and similar answer engines.
Conduct on-page and technical SEO audits using Screaming Frog and Ahrefs or Semrush, and flag issues to the development team.
Collaborate with content writers and product marketing specialists to implement recommendations.
Manage the SEO content calendar and concurrent projects, ensuring requests are completed on time and in order of importance.
Report SEO content KPIs using Google Analytics and Google Search Console, including traffic, CTR, SERP position, and keyword movement.
Use AI tools to accelerate research, brief creation, and content quality assurance while maintaining quality and accuracy.
Stay current on industry trends, AI search developments, and SEO best practices.