SEO Specialist

Hire Overseas • San Jose, CA

22h • Remote

About The Position

The SEO Specialist will own off-page SEO and link acquisition for a fast-growing AI mental health and wellness platform. This is a link-building-first role focused on developing a high-quality backlink profile through targeted outreach, digital PR, content partnerships, and relationships with publishers, journalists, bloggers, and site owners in health, wellness, technology, and mental health. The primary qualification is a record of acquiring high-authority backlinks through manual outreach and relationship-building, rather than automated tools or paid placements. The role also requires strong written English and confidence communicating with external partners, including occasionally by phone.

The specialist will identify and pursue link opportunities, run outreach campaigns, manage and monitor the backlink profile, and report on link acquisition and off-page SEO metrics. They will work with content and marketing teams to develop linkable assets and may support keyword research, internal linking, metadata optimization, and other on-page or technical SEO work as needed. The role is 100% remote and requires availability during US business hours. Compensation is paid in USD twice monthly, on the 15th and 30th. Paid time off and holiday observance are provided according to company policy and guidelines.

Requirements

• Proven professional track record of acquiring high-authority backlinks through manual outreach and relationship-building.
• Strong link-building background, with experience across multiple industries or verticals.
• Strong written English and the ability to write outreach that gets opened, read, and replied to.
• Confidence representing the brand with publishers, editors, and site owners via email and occasionally on calls.
• Experience with SEO tools such as Ahrefs, Semrush, Moz, or similar for prospecting, auditing, and tracking link performance.
• Organized and systematic approach to managing a high-volume outreach pipeline while maintaining quality and follow-through.
• Self-directed, results-oriented approach with a focus on link quality over link volume.
• Availability during US business hours.
• Application materials must include an updated resume, examples of personally owned link-building campaigns or placements, and a 1–2 minute Loom video introducing the candidate and describing an outreach campaign. Candidates must submit both examples and a Loom video to proceed.

Nice To Haves

• Experience in health, wellness, mental health, or consumer app link building.
• Background in digital PR, including media outreach, expert commentary placements, and data-driven content pitches.
• Familiarity with on-page and technical SEO alongside off-page expertise.
• Experience using outreach tools such as Pitchbox, BuzzStream, Hunter.io, or similar platforms.

Responsibilities

• Identify and prospect high-authority link opportunities across health, wellness, mental health, technology, and consumer app publications and websites.
• Write and send personalized outreach emails to site owners, editors, journalists, and bloggers to secure editorial backlinks, guest posts, and content placements.
• Build and maintain relationships with publishers and content partners for ongoing link acquisition.
• Track outreach campaigns, response rates, and link placement outcomes, and provide clear reporting.
• Identify and pursue digital PR opportunities, including expert quotes, data-driven content pitches, and resource page placements.
• Audit the existing backlink profile and identify toxic or low-quality links for disavowal.
• Monitor new and lost links and proactively recover high-value lost placements.
• Maintain an organized link-building pipeline and prospect database.
• Report on link acquisition progress, domain authority growth, and key off-page SEO metrics.
• Collaborate with content and marketing teams to develop linkable assets, including data reports, guides, and expert content.
• Support on-page and technical SEO work as needed, including keyword research, internal linking, and metadata optimization.
• Stay current on algorithm updates, link-building best practices, and changes in how Google evaluates backlink quality.

Benefits

• Paid in USD twice monthly, on the 15th and 30th.
• Paid time off in accordance with company policy.
• Holiday observance per company guidelines.
• 100% remote work setup.
• Opportunity to work within a fast-growing AI wellness platform with a strong mission and a large, engaged user base.
• High-ownership SEO role with direct impact on domain authority, organic visibility, and brand credibility.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed