SEO Specialist

Fonroche Lighting America•Dallas, TX

16h•Onsite

About The Position

Fonroche Lighting America is seeking an experienced SEO Specialist to join its Marketing Team and lead the continued growth of the company’s organic search presence. The role focuses on technical SEO, keyword strategy, content optimization, search intent, analytics, and organic performance. Working with the Marketing Team, the specialist will develop and execute SEO strategies that increase visibility across traditional search engines and help the website provide valuable, authoritative information to prospective customers. The work spans technical SEO, on-page optimization, content strategy, competitor research, and performance analytics to improve rankings, qualified organic traffic, and conversions. The specialist will also follow emerging AI-powered search experiences and incorporate relevant practices into the broader organic search strategy. The successful candidate will be comfortable troubleshooting technical website issues, analyzing search data, researching competitors, and identifying content opportunities. They will help increase qualified organic visibility and conversions, improve website technical health, strengthen topical authority, identify keyword and content opportunities, establish data-driven reporting and optimization, and build a scalable strategy for continued organic growth.

Requirements

At least 3 years of hands-on SEO experience, preferably in B2B, technology, infrastructure, manufacturing, construction, SaaS, or other complex sales environments.
Strong understanding of technical SEO, on-page SEO, keyword research, search intent, and content optimization.
Demonstrated experience developing and implementing SEO strategies.
Experience conducting technical SEO audits and identifying website optimization opportunities.
Experience with Google Search Console, GA4, SEMrush, and SEO tools such as Ahrefs and Screaming Frog.
Working knowledge of structured data and Schema.org.
Strong analytical and problem-solving skills, including the ability to turn data into actionable recommendations.
Strong written and verbal communication skills.
Ability to manage multiple SEO initiatives and prioritize opportunities based on business impact.
Curiosity and willingness to continuously learn and adapt as search engines and SEO best practices evolve.

Nice To Haves

WordPress experience; Avada experience is a plus.
Experience with enterprise or B2B SEO.
Experience with local and geographic SEO.
Experience with technical SEO for large or complex websites.
Experience with content strategy and topic-cluster development.
Experience with link-building, digital PR, and authority-building strategies.
Knowledge of entity SEO and semantic search.
Familiarity with AI-powered search platforms and emerging search technologies.
Experience in municipal, government, infrastructure, engineering, construction, energy, sustainability, or architectural markets.

Responsibilities

Develop and execute comprehensive SEO strategies aligned with company marketing and business goals.
Conduct keyword, competitor, search-intent, SERP, and content-gap research.
Identify opportunities to increase organic visibility for high-value commercial, municipal, industry, and product-related searches.
Monitor keyword rankings, organic traffic, conversions, and overall search performance; develop strategies to improve rankings, qualified traffic, engagement, and lead generation.
Research emerging search trends and adjust SEO strategies accordingly.
Conduct regular technical SEO audits and identify opportunities for improvement.
Monitor and improve site architecture, crawlability, indexability, canonicalization, redirects, internal linking, and URL structure.
Monitor Core Web Vitals, page speed, mobile usability, and overall website performance; identify and troubleshoot technical issues affecting organic visibility.
Implement and maintain structured data and Schema.org markup.
Work with development and website resources to prioritize and resolve technical SEO issues.
Support SEO requirements for website redesigns, migrations, new pages, and other website initiatives.
Optimize existing website pages to improve rankings, relevance, and user experience.
Develop SEO recommendations for landing pages, product pages, case studies, FAQs, blog articles, project pages, and educational resources.
Create SEO-focused content briefs based on keyword research, customer questions, search intent, and competitive analysis.
Optimize title tags, meta descriptions, headers, internal links, image attributes, URLs, and on-page content.
Develop and maintain topic clusters to strengthen topical authority, and identify opportunities to improve existing content based on search performance and changing search intent.
Ensure content is optimized for both search engines and human readers.
Identify opportunities to strengthen website authority through high-quality backlinks, industry mentions, partnerships, and digital PR.
Monitor backlink profiles for potentially harmful or low-quality links; research competitor backlink strategies and identify relevant opportunities.
Support strategies that increase the company's authority and visibility within relevant industries.
Establish and monitor SEO KPIs and performance benchmarks.
Track organic rankings, traffic, conversions, engagement, backlinks, and technical SEO health using Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
Identify trends and opportunities within organic search data; prepare regular performance reports and communicate actionable insights to the Marketing Director and other stakeholders.
Connect organic search performance to qualified leads and broader marketing objectives.
Stay current with AI-powered search developments and evolving search engine features, and monitor their potential effects on organic search behavior and website visibility.
Identify opportunities to structure and optimize content for emerging search technologies; incorporate relevant AI search, semantic search, and entity optimization practices into the SEO strategy as the industry evolves.