SEO/Digital Marketing Specialist

Performacentric•Indianapolis, IN

15h•Remote

About The Position

Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. Our mission is to help organizations eliminate manual processes, connect disconnected systems, and make better decisions through AI-powered business transformation. We are seeking an SEO Specialist / Digital Marketing Specialist who can drive organic growth, improve search visibility, and execute modern digital marketing initiatives that generate qualified leads and measurable business outcomes.

Requirements

3+ years of experience in SEO, digital marketing, content marketing, or related roles.
Strong understanding of: SEO, AEO (Answer Engine Optimization), GEO/AGO (Generative Engine Optimization), Content marketing, Digital marketing strategy.
Experience conducting keyword research and competitive analysis.
Understanding of search ranking factors and technical SEO principles.
Familiarity with search algorithm updates and industry trends.
Working knowledge of: HTML, CSS, Website architecture, Structured data/schema markup.
Ability to identify and communicate technical SEO issues.
Experience with website analytics and reporting tools.
Understanding of website performance optimization principles.
Strong written and verbal communication skills.
Ability to collaborate with content creators, designers, and developers.
Experience creating SEO-focused content strategies.
Strong analytical and problem-solving skills.

Nice To Haves

Experience in SERanking
Google Search Console
Google Analytics 4 (GA4)
Google Tag Manager
Schema implementation
Conversion Rate Optimization (CRO)
AI content optimization platforms
B2B SaaS marketing
AI and machine learning technologies

Responsibilities

Develop and execute comprehensive SEO strategies.
Conduct keyword research and search intent analysis.
Perform on-page optimization for website pages, landing pages, blogs, and resource content.
Manage technical SEO initiatives including: Site architecture, Internal linking, Crawlability, Indexation, Schema markup, Core Web Vitals.
Conduct competitor and market analysis.
Monitor search rankings and identify optimization opportunities.
Improve organic traffic, domain authority, and search visibility.
Optimize content for AI-generated search results and answer engines.
Develop content structures that improve visibility within AI-powered search experiences.
Implement schema and structured data strategies that enhance machine readability.
Improve content discoverability across emerging search platforms.
Analyze AI search trends and recommend optimization opportunities.
Develop strategies that increase visibility within generative AI platforms and large language models.
Optimize content for AI citation and retrieval.
Create content frameworks that improve AI comprehension and relevance.
Monitor emerging AI search technologies and adapt optimization strategies accordingly.
Support Performacentric's thought leadership initiatives through AI-optimized content development.
Develop and execute integrated digital marketing campaigns.
Support lead generation initiatives across multiple channels.
Collaborate with content creators on: Blog articles, White papers, Datasheets, Case studies, Website content.
Optimize landing pages for conversion.
Assist with email marketing initiatives.
Measure and report campaign performance.
Track and report on: Organic traffic, Keyword rankings, Lead generation, Conversion rates, Engagement metrics, Search visibility.
Build dashboards and performance reports.
Provide recommendations based on data analysis.
Present findings and optimization opportunities to leadership.