Digital Marketing Specialist (SEO & AI Optimisation)

Rolling Arrays

1d • Remote

About The Position

Skyform is seeking a digital marketing lead to own organic growth, website performance, and lead generation for its subsidiaries across Southeast Asia: PS Global, Enouvo, and Isatec. The role leads SEO and AI Optimisation across subsidiaries and markets, addressing traditional search as well as AI-era search, including AIO, GEO, AEO, and SXO. It involves close collaboration with senior leadership, direct exposure to subsidiary CEOs, and building collaboration across the group to strengthen its shared brand story and deliver results.

The position oversees technical SEO, website management and redesign, content strategy, CRM implementation and integration, analytics, and reporting. The specialist works with marketing, development, and sales teams to establish digital best practices in projects and campaigns, and drives group-wide campaigns and events. The position is remote and based with Singapore, with operations across eight countries.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 5 years of digital marketing experience, with a strong SEO/AIO track record.
• Experience in email marketing.
• Solid grasp of website metrics, web analytics, and data-driven decision-making.
• Proficiency with SEO/SEM tools and CMS platforms such as WordPress.
• Proficiency using AI tools to develop marketing assets, including copy, blog content, images, and video.
• Familiarity with CRM systems and marketing automation.
• Strong writing skills and clear communication, with the ability to work with colleagues at all levels.
• Creative problem-solving skills and the ability to manage multiple projects to deadline.

Responsibilities

• Lead SEO and AI Optimisation across subsidiaries and markets, including traditional search and AI-era search (AIO, GEO, AEO, and SXO).
• Stay up to date with AI search tools, voice search, and mobile-first indexing.
• Run technical audits and implement fixes for site speed, Core Web Vitals, structured data, schema markup, and analytics integration.
• Work with the marketing team to oversee website management and redesign, focusing on fast load times, intuitive UX, clear navigation, and brand-appropriate content.
• Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging for market insights, and quality visuals to improve engagement and conversions.
• Implement and integrate CRM systems to capture, track, and nurture leads from web forms, enquiries, and campaigns; automate follow-ups and align processes with the sales pipeline.
• Track organic traffic, lead quality, conversion rates, and ROI using Google Analytics, Search Console, SEMrush/Ahrefs, and CRM dashboards.
• Provide data-driven recommendations to executive leadership.
• Collaborate with marketing, development, and sales teams to incorporate digital best practices into projects and campaigns.
• Drive group-wide campaigns and events that unite the subsidiaries under a stronger brand story and turn shared ideas into results.

Benefits

• Competitive compensation
• Performance bonus
• Remote working
• Opportunity to shape the digital future of a rapidly expanding digital and AI transformation group

What This Job Offers

• Job Type: Full-time