Marketing Specialist - SEO

Law Office of Bryan Fagan•Houston, TX

About The Position

The Marketing Operations Specialist will connect digital strategy, campaign execution, and website optimization at The Law Office of Bryan Fagan PLLC. The role supports a high-volume legal marketing ecosystem that includes SEO content, Facebook advertising campaigns, local websites, and downloadable lead magnets. It also manages marketing tools such as WordPress, HubSpot, Cloudflare, and Zapier, and helps localize marketing across office locations and practice areas through niche website builds and campaign tracking. The position includes campaign and lead-generation management; website and SEO maintenance; marketing automation, tracking, and reporting; and support for webinar and event campaigns. The role works with developers and intake and sales teams to align website improvements and campaigns with lead goals.

Requirements

Bachelor’s degree in Marketing, Digital Media, Communications, or a similar field.
2–4 years of hands-on digital marketing experience, focused on performance campaigns, SEO, or automation.
Experience with WordPress and Elementor.
Experience with Meta Ads Manager and TOF/MOF/BOF segmentation.
Experience with Google Analytics, Google Search Console, and basic HTML/CSS.
Strong project management, communication, and task ownership skills.
Ability to work independently while managing multiple concurrent projects with fast turnaround cycles.

Nice To Haves

Experience with Cloudflare setup and DNS configuration.
Experience with WooCommerce and Stripe integration.
Experience with webinar platforms such as Zoom or EventCreate.
Experience with Canva, basic video editing, or Adobe tools.
Experience with CRM platforms such as HubSpot or Salesforce.
Experience with Zapier and webhooks.
Familiarity with legal marketing, gated content strategy, or multi-location SEO.

Responsibilities

Plan, launch, and optimize Facebook ad funnels across TOF, MOF, and BOF, including pixel tracking, creative testing, and conversion workflows.
Create landing pages for live events, campaigns, and practice area promotions.
Build and manage gated downloadable assets, such as PDF checklists and forms, connected to blog calls to action and email opt-ins.
Oversee lead-magnet integration across the blog and track engagement and downloads through HubSpot.
Collaborate with intake and sales teams to align campaigns with lead goals and CRM segmentation.
Maintain and optimize websites across the main firm site and niche or local-office microsites.
Collaborate with developers on WordPress enhancements, site speed, plugin management, and Cloudflare integration.
Assist with SEO silos for practice-area pages through internal linking and blog-based navigation.
Manage schema, metadata, redirects, and crawl settings using Google Search Console, Yoast, and Cloudflare.
Manage HubSpot and Zapier workflows for contact creation, list segmentation, follow-up sequences, and automation logic.
Manage tracking infrastructure, including Facebook Pixel, UTM parameters, and GA4, and troubleshoot attribution issues.
Support webinar and event campaigns, including Zoom registration, list enrollment, and post-event follow-ups.
Analyze performance using Google Analytics, HubSpot, and Meta Ads Manager.