Senior Web Marketing Manager

SoFi • San Francisco, CA

3d • $105,600 - $198,000

About The Position

The Senior Web Marketing Manager is a strategic leader responsible for shaping how SoFi delivers, optimizes, and scales high-impact experiences across its Marketing website. Working at the intersection of web strategy, digital experience, technology, experimentation, AI, and operations, this person identifies opportunities, develops recommendations, and leads complex initiatives that improve business outcomes and the broader Web Marketing team's operations. The role calls for a curious, forward-thinking leader who anticipates opportunities and risks, challenges existing practices, and translates emerging technologies, performance insights, and business needs into scalable solutions while remaining hands-on.

Requirements

• At least 8 years of relevant experience in web marketing, growth marketing, digital operations, marketing technology, or a related field.
• Ability to independently lead complex, cross-functional digital initiatives from strategy through execution and optimization.
• Strategic judgment, including the ability to navigate ambiguity, assess tradeoffs, and make thoughtful decisions with limited oversight.
• Track record of proactively identifying opportunities and driving scalable solutions.
• Deep understanding of modern CMS platforms and web technologies, including experience improving production workflows, implementing capabilities, or supporting platform transformations.
• Hands-on experience with AI tools and automation, including identifying workflow improvements and developing scalable solutions that improve team efficiency.
• Ability to drive experimentation and conversion optimization using performance insights.
• Ability to influence technical and non-technical stakeholders through clear recommendations and cross-functional collaboration.

Nice To Haves

• Background in fintech, financial services, or another highly regulated industry.
• Familiarity with headless CMS platforms or large-scale CMS migrations, including Payload or comparable technologies.
• People-management or formal team-leadership experience, including coaching, developing, and raising the performance of others.

Responsibilities

• Lead complex, high-impact web initiatives from strategy and requirements through launch, measurement, and optimization.
• Shape landing page strategy, campaign requirements, experimentation opportunities, and optimization roadmaps as a strategic partner.
• Proactively identify opportunities, risks, and inefficiencies and recommend thoughtful, scalable solutions.
• Develop AI-enabled workflows and automation to improve quality, reduce manual effort, and increase team capacity.
• Advance experimentation and conversion optimization by using performance insights and user behavior to identify opportunities and move from ideas to prototypes, tests, and learnings.
• Align Marketing, Creative, Engineering, SEO, Data Science, and Compliance teams; anticipate dependencies, resolve blockers, and drive shared outcomes.
• Develop the broader Web Marketing team's capabilities through mentorship, knowledge sharing, and scalable standards.
• Surface emerging technologies, competitive trends, and digital experience opportunities for potential testing or adoption.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed