Senior Video Account Executive, Large Customer Sales
About The Position
As a Senior Video Account Executive managing Tapestry, you will serve as the principal commercial leader and trusted advisor driving quarterly and annual YouTube and video business goals. You will develop full-funnel video investment strategies to maximize return on investment across awareness, consideration, and performance. The role involves partnering with the Deals Team on high-value YouTube Upfronts, collaborating with creative and marketing teams on bespoke activation frameworks and creator strategies, and accelerating client adoption of Google AI solutions and formats such as Target Frequency 3.0 and Demand Gen. Google's Large Customer Sales teams partner with leading brands and agencies, helping them navigate industry shifts and grow through Google's advertising solutions across Search, YouTube, Measurement, and more. The role collaborates with executives and cross-functional teams to influence customer strategies and deliver business results.
Requirements
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital advertising sales, brand management, account management, or a similar role.
- Experience working with, presenting to, and building relationships with executive leaders.
- Experience with media and marketing measurement solutions and approaches, including Media Mix Modeling, incrementality studies, and brand measurement.
- Experience managing display and video campaigns through a demand-side platform (DSP) or promoting programmatic solutions.
- Experience in brand and performance media planning or activation (such as biddable or direct response) and video sales.
Nice To Haves
- Experience in digital sales, client management, customer service, business development, customer outreach, marketing, consulting, digital advertising, or a related field.
- Experience building customer relationships at the executive level.
- Experience driving and growing a sales portfolio, including managing client stakeholders and developing a business pipeline.
- Experience executing a territory sales strategy.
- Experience selling to mid-sized or mid-market advertisers, including C-level stakeholders.
- Experience working with media agencies across departments, including communications planning and strategy, AV, and digital teams.
Responsibilities
- Drive quarterly and annual video business goals through cross-functional collaboration with Account Managers, Creative Works, and product specialists to close pipeline gaps.
- Partner with the Deals Team to structure and execute high-value YouTube Upfronts, securing multi-quarter commitments through strategic value-incentive packaging.
- Collaborate with Creative Works to develop bespoke, new YouTube activation frameworks that unlock incremental budgets and elevate brand storytelling.
- Design and scale YouTube Creator strategies with client marketing and social teams, establishing repeatable playbooks to maximize creator-led content performance.
- Develop full-funnel YouTube investment strategies that balance awareness, consideration, and performance-driving solutions, including Demand Gen, to maximize client ROI.
Benefits
- 60% bonus target
- Equity
- Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
