Principal Programmatic Account Executive, Large Customer Sales

Google•New York, NY

2d•$161,000 - $234,000

About The Position

The Principal Programmatic Account Executive will work within Google’s Large Customer Sales organization, serving as a strategic partner to major brands and agencies. The role focuses on helping customers navigate changes in the advertising industry and achieve business growth by selling Google advertising solutions, including Search, YouTube, Measurement, and programmatic offerings. The position calls for consultative sales expertise, strong customer relationships, strategic thinking, and a focus on measurable customer and business outcomes. The CG&E DV360 team helps customers succeed through Google platforms, data, and third-party partnerships. It works in a competitive and evolving digital advertising environment, developing internal and external partnerships and helping clients connect with their customers. The role collaborates with customer executives and internal teams to develop strategies and deliver business results. The listed US pay range is $161,000–$234,000, plus a 75% bonus target, equity, and benefits.

Requirements

Bachelor's degree or equivalent practical experience.
11 years of industry experience in digital advertising, consultative sales, business development, or digital marketing; alternatively, 8 years of experience with an advanced degree.
Experience working with advertisers, agencies, or clients.

Nice To Haves

Experience building trusted-advisor relationships with C-level executives and managing multiple projects, business leads, and internal stakeholders.
Experience with Google Ad Solutions, expertise in video advertising (AI-powered Performance and Video, CTV), and understanding of competitors across traditional and digital media advertising.
Experience using AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Ability to sell or propose creative technologies to varied decision-makers.
Ability to develop joint business plans in complex, ambiguous environments, influence and collaborate across organizations, and drive business success for customers and Google.
Strong strategic, tactical, and systems-thinking skills, including the ability to align strategies with customer business outcomes.

Responsibilities

Engage and influence key decision-makers, including C-suite executives, and build trusted relationships to understand their business challenges and strategic priorities.
Lead development of joint business plans, align customers on goals, and establish shared accountability for growth opportunities.
Design and pitch data-driven Google solutions tailored to customer needs, using knowledge of Google advertising offerings and persuasive storytelling; navigate objections to secure investment and exceed revenue sales targets.
Measure campaign results against customer objectives and competitor offerings, and share data-driven insights to inform customer strategies and strengthen partnerships.
Proactively identify and cultivate pipeline opportunities to expand customer partnerships and support customer growth.