Senior Strategic Field Marketing Manager, East
About The Position
Serval is hiring a Senior Strategic Field Marketing Manager to partner with Strategic Sales on high-impact field programs and 1:1 account-based marketing (ABM) initiatives for strategic accounts. The role will define and execute field marketing strategy across the East Coast, creating distinctive experiences that help open doors, build trust, and advance deals. Its scope, budget, and responsibility are expected to increase as Serval grows its East Coast presence. The position combines strategy and hands-on execution, from designing regional events and multichannel ABM programs to collaborating on deal strategy and measuring business impact. Success will be assessed through account engagement, pilots started, deal velocity, and closed-won revenue. The role requires close collaboration with Sales and a willingness to test unconventional ideas and adapt programs in real time.
Requirements
- 5–7+ years of experience in field, experiential, growth, or ABM marketing.
- Proficiency with Salesforce, HubSpot or similar platforms, and intent tools such as 6sense or Demandbase.
- Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
- Strong data analysis skills, including building reports, interpreting metrics, and making data-driven decisions.
- Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
- Ability to turn a vague goal into a concrete, compelling plan and execute it effectively.
- Comfort moving quickly, experimenting, and adjusting in real time.
- Strong collaboration skills and ability to earn trust with Sales quickly.
- Comfort with 25% travel, up to 50% seasonally.
Nice To Haves
- Previous experience marketing to IT, Engineering, or Security leaders.
Responsibilities
- Define the East Coast go-to-market strategy for field programs, including activities, locations, and approaches for winning in the market.
- Design 1:1, 1:few, and 1:many field marketing experiences, such as regional dinners, happy hours, hackathons, and other distinctive experiences, aligned with active opportunities and target accounts.
- Orchestrate ABM programs for strategic accounts across direct mail, events, digital, gifting, and content.
- Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps, and participate in deal strategy as well as event execution.
- Track impact through account engagement, pilots started, deal velocity, and closed-won revenue.
- Create feedback loops with Sales leadership to improve territory strategy and program effectiveness.
- Test unconventional tactics and push the boundaries of field marketing.
Benefits
- Opportunity to have an impact on the success of the product and company.
- Opportunity to build a new AI product offering with support from an experienced team and investors, and grow with the company.
- Culture that values innovation, ownership, accountability, and fun.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
