Senior Strategic Field Marketing Manager- Central

Serval • Austin, TX

9d • $180,000 - $230,000

About The Position

Serval is hiring a Senior Strategic Field Marketing Manager to partner with Strategic Sales and lead high-impact field marketing programs across the US central region. The role includes designing experiences and account-based marketing (ABM) plays for strategic accounts to open doors, build trust, and advance deals. As Serval grows, the role is expected to expand in scope, budget, and responsibility.

The manager will define the central-region field go-to-market strategy; develop 1:1, 1:few, and 1:many programs aligned with active opportunities and target accounts; and coordinate ABM across direct mail, events, digital, gifting, and content. The position also partners with Sales on territory priorities and deal strategy, measures program impact through account engagement, pilots, velocity, and closed-won revenue, and uses feedback and experimentation to improve results.

Requirements

• 5–7+ years of experience in field, experiential, growth, or ABM marketing.
• Proficiency with Salesforce, HubSpot or similar tools, and intent tools such as 6sense or Demandbase.
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
• Strong data analysis skills, including building reports, interpreting metrics, and making data-driven decisions.
• Experience partnering deeply with Sales teams and marketing to Enterprise and Strategic companies.
• Ability to turn a vague goal into a concrete, compelling plan and execute it effectively.
• Comfort moving quickly, experimenting, and adjusting in real time.
• Strong collaboration skills and ability to earn trust with Sales quickly.
• Comfort with 25% travel, up to 50% seasonally.

Nice To Haves

• Previous experience marketing to IT, Engineering, or Security leaders.

Responsibilities

• Define the US central go-to-market strategy for field programs, including what programs to run, where to show up, and how to compete in the market.
• Design 1:1, 1:few, and 1:many field marketing experiences aligned with active opportunities and target accounts, including regional dinners, happy hours, and hackathons.
• Orchestrate ABM programs for strategic accounts across direct mail, events, digital, gifting, and content.
• Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps, and participate in deal strategy.
• Track impact through account engagement, pilots started, deal velocity, and closed-won revenue.
• Create feedback loops with Sales leadership to improve territory strategy and program effectiveness.
• Test unconventional marketing tactics and adjust programs as needed.

Benefits

• Opportunity to play a key role in shaping the success of the product and company.
• Opportunity to build a new AI product offering with support from an experienced team and investors, and grow with the company.
• A culture that values innovation, ownership, accountability, and fun.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed