Senior Strategic Marketing Manager | East Coast | Remote
About The Position
Grafana Labs is seeking a Senior Strategic Marketing Manager to support its global Majors segment, working with some of the company’s largest customers and helping define a new account-marketing motion. This senior individual contributor will partner with the Majors team and cross-functional groups to understand customer needs, account growth opportunities, and where marketing can make an impact. The role develops account marketing plans aligned with account strategy, connects customers with relevant existing programs, and creates new initiatives where a clear need exists. The manager will coordinate high-touch experiences and resources across Grafana, including executive engagement, workshops, customer celebrations, peer connections, advocacy, and personalized programs. Success is measured by deeper customer engagement and relationships, increased product adoption, expansion to new teams and use cases, and marketing’s contribution to meaningful opportunities. The role will also identify effective approaches and turn them into repeatable plays that can scale beyond the Majors segment.
Requirements
- At least 7 years of B2B marketing experience.
- Experience working with large, complex enterprise customers and supporting growth within existing accounts.
- Strong ability to partner with Sales and account teams, understand their objectives, and contribute a marketing perspective.
- Experience with one-to-one or highly targeted account marketing.
- Experience working across multiple teams, personas, and geographies within an account.
- Global experience and comfort working across regions and distributed teams.
- Strong proficiency with tools and active use of AI to rethink workflows, uncover insights, improve recommendations, and scale effective practices, applying sound judgment.
- Curiosity, accountability, adaptability, resilience, and self-motivation, including comfort working without a fully established playbook.
- Ability to prioritize effort and focus investment where marketing can have the greatest impact.
Nice To Haves
- Experience in enterprise account marketing, ABM, customer marketing, or a similar role.
Responsibilities
- Partner with the Majors team to understand account goals, growth opportunities, product adoption, key relationships, and whitespace.
- Build account marketing plans tied directly to account strategy and team objectives.
- Coordinate with Regional Marketing, Events, Customer Marketing, Product Marketing, Partner Marketing, Demand Gen, and other teams to connect customers with existing programs and develop new initiatives when needed.
- Participate in account planning and executive business reviews where marketing can add value.
- Build high-touch programs tailored to customer needs, such as executive engagement, workshops, customer celebrations, peer connections, advocacy, and personalized experiences.
- Help account teams deepen relationships with executives, technical leaders, champions, users, teams, and geographies.
- Bring together Grafana teams and resources to support accounts and ensure the right work happens.
- Measure account-level results, including reach to new people, relationship depth, product adoption, and contribution to advancing opportunities.
- Identify effective approaches and develop repeatable plays for broader use.
Benefits
- Restricted Stock Units (RSUs) for all roles.
- Global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days.
- In-person onboarding.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
