Marketing Manager, U.S. East Coast

vialytics•Boston, MA

6d•$100,000 - $120,000•Remote

About The Position

vialytics is seeking a hands-on, entrepreneurial Marketing Manager to drive growth in the U.S. market. The role partners with U.S. Sales, SDR, and Customer Operations teams to deliver marketing activities that contribute measurably to pipeline and growth. The position is part of the Global Marketing team and reports to the Senior Director Global Marketing, working with colleagues across the U.S. and Europe. Candidates must be based in the U.S. East Coast time zone and have working hours that significantly overlap with Central European business hours. The Marketing Manager will adapt global campaigns, positioning, and product launches for the U.S. market, while sharing U.S. market insights with the global team. Responsibilities span integrated campaigns, event ownership, media and public relations, customer marketing, sales enablement, performance attribution, and budget management. Occasional travel to conferences and customer events across the U.S. is required. vialytics offers a remote-first work environment, fully covered medical, dental, and vision insurance, 18 vacation days plus 8 sick days, 12 weeks of parental leave, a monthly wellness stipend through JOON, and a $1,500 annual professional development budget. The stated OTE range is $100,000–$120,000, based on experience, skills, location, and qualifications.

Requirements

At least 5 years of B2B marketing experience, ideally in field marketing, demand generation, or a similarly broad role.
Hands-on experience planning and executing events and campaigns end to end.
Experience with Salesforce campaigns, CRM data, and marketing attribution.
Solid experience with email marketing and content, and understanding of how Marketing, SDRs, and Sales work together to generate and progress pipeline.
Ability to manage competing priorities and budgets independently.
Structured approach to work and interest in improving processes.
Confident and effective communication, including with senior stakeholders.
Proactive mindset and ability to identify opportunities and turn them into action.
Strong knowledge of the U.S. market.
Willingness and ability to travel within the U.S. for conferences and customer events.
Must be based in the U.S. East Coast time zone and have working hours that significantly overlap with Central European business hours.

Nice To Haves

Experience in B2B SaaS, GovTech, public works, infrastructure, engineering, GIS, or local government.

Responsibilities

Translate global campaigns, positioning, and product launches into relevant programs for the U.S. market, and share U.S. market insights with Global Marketing.
Plan and execute integrated marketing campaigns across email, web, webinars, social media, and partner channels in collaboration with Sales and SDRs.
Own U.S. conferences and events end to end, including planning, logistics, event materials, shipping, and lead follow-up.
Identify relevant stories and opportunities and drive press releases and media activities to build U.S. awareness and credibility.
Develop customer marketing initiatives with Customer Operations, including email campaigns, direct mail, customer events, and customer success stories.
Provide U.S. revenue teams with content, campaigns, and collateral to support pipeline conversations.
Use Salesforce campaigns and attribution to measure marketing's contribution to the funnel, pipeline, and revenue; monitor conversion rates and campaign performance and improve programs.
Independently manage the U.S. portion of the global marketing budget within an agreed plan.
Travel occasionally to conferences and customer events across the U.S.