Senior Staff Product Marketing Specialist (MCU/MPU and automotive experience required)

Renesas Electronics•Farmington Hills, MI

20d•Onsite

About The Position

The Senior Staff Product Marketing Specialist, also referred to as a Regional Product Marketing (RPM) Specialist, leads go-to-market strategy, execution, lifecycle management, and commercial growth for the MCU/MPU/Connectivity portfolio within a specific territory. The role translates technical specifications and application requirements into customer-focused value propositions, adapts global strategy to local market conditions, and works to meet regional revenue and design-win targets. It serves as the regional voice for product planning and collaborates with Sales, distributors, design houses, and other stakeholders to identify opportunities and build a local support ecosystem. The position develops customer and account strategies, creates demand, supports design wins, enables sales and partners, and monitors market and competitor activity. It gathers regional requirements and advocates for their inclusion in the global product roadmap. The role covers applications in areas including IoT, industrial automation, consumer electronics, automotive, data center, and communications infrastructure.

Requirements

Bachelor’s degree in electrical engineering, computer engineering, or a related technical field.
10+ years of experience in semiconductor, embedded systems, or related industries.
5+ years of experience in product marketing or product line management.
Experience in P&L management, strategic marketing, technical marketing, business development, applications, supply chain management, cost management, or related roles.
Understanding of microcontroller, microprocessor, or connectivity applications in consumer, industrial, automotive, data center, or communications infrastructure applications and systems.
Understanding of microcontroller architectures such as ARM Cortex and RISC-V.
Understanding of connectivity technologies such as Wi-Fi, Bluetooth, and NFC.
Understanding of embedded software ecosystems.
Understanding of semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen and a P&L ownership mindset.
Strategic thinking and data-driven decision-making.
Customer-centric orientation, high energy, self-motivation, and a go-getter attitude.
Excellent written and oral communication skills, including the ability to explain complex concepts clearly and effectively.
Excellent interpersonal skills and ability to influence cross-functional stakeholders.
Ability to work effectively with teams across locations and time zones.
Ability to collaborate effectively in a fast-paced environment.
Track record of launching products, generating design wins, and driving revenue growth.

Nice To Haves

Master’s degree or MBA.
Experience in automotive applications.

Responsibilities

Identify high-potential customers and opportunities for the MCU/MPU/Connectivity portfolio.
Execute regional seminars, technology days, partner scouting and enablement, and trade show activities.
Track the design-in to design-win pipeline and support opportunities through closure.
Work with distributors to support key accounts and long-tail customers.
Build relationships with key customers and align on product roadmaps and design-in/design-win support.
Adjust local pricing to remain competitive and aligned with company objectives.
Develop account profiles with Sales, covering customer roadmaps, competitive landscape, SKU maps, serviceable addressable market, target opportunities, sockets, SWOT, and customer organization.
Develop customer engagement strategies, account strategies, action plans, and long-term tracking.
Customize go-to-market collateral, including pitch decks, product positioning, and articles.
Train sales teams and partners on new products, competitive guides, and relevant technology trends in collaboration with FAE/AE teams.
Develop and nurture the MCU/MPU/Connectivity ecosystem by training partners and preparing evaluation boards, IDE support, and software libraries.
Engage local third parties and identify relevant partners.
Analyze markets through customer perspectives and identify emerging trends in IoT, industrial automation, consumer electronics, and related areas.
Monitor competitors and assess local competitive activity, pricing, and performance.
Collect regional product requirements and advocate for their inclusion in the global product roadmap.