Senior Product Marketing Specialist

CesiumAstro•Westminster, CO

About The Position

CesiumAstro is seeking a Senior Product Marketing Specialist for its Skylark product line, which develops active phased array antennas for terrestrial and airborne applications. The role develops product positioning, messaging, and go-to-market communications that turn complex technical capabilities into clear customer value propositions. Working with Engineering, Product Management, Business Development, Marketing, and other business teams, the specialist supports product launches, technical marketing, sales enablement, and market intelligence. The position uses established product marketing practices and professional judgment to address messaging challenges, maintain technical accuracy, and recommend ways to strengthen product visibility, differentiation, and commercialization. The role requires a U.S. citizen, lawful permanent resident, conditional resident, asylee, refugee, or someone eligible to obtain required U.S. Department of State authorizations under U.S. Government Space Technology Export Regulations.

Requirements

Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or a related field with 5–8 years of related experience, or a master's degree in a related field with 3–6 years of related experience.
Related experience in product marketing, technical marketing, product communications, go-to-market planning, market research, or a related discipline.
Strong knowledge of product marketing principles, market positioning, value proposition development, competitive differentiation, and go-to-market planning.
In-depth understanding of technical product communications, customer needs, product lifecycle activities, and commercialization practices.
Ability to translate complex technical specifications, product capabilities, and engineering information into accurate, compelling messaging for diverse audiences.
Experience developing product marketing content, coordinating launches, supporting sales enablement, and collaborating with technical and commercial stakeholders.
Strong understanding of market research, competitive analysis, customer insight interpretation, and evaluation of product marketing effectiveness.
Sound judgment in assessing technical claims, resolving messaging discrepancies, prioritizing marketing activities, and developing recommendations based on product and market information.
Proficiency with Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, and Teams.
Proficiency with content management, website publishing, and digital marketing applications such as WordPress, Webflow, or HubSpot, or equivalent platforms.
Proficiency with marketing content development, presentation, and visual design applications such as Adobe Creative Cloud, Canva, or Figma, or equivalent platforms.
Proficiency with project management, documentation, and collaboration applications such as Smartsheet, Asana, Jira, or Confluence, or equivalent platforms.
Proficiency with marketing analytics, CRM, and reporting applications such as Google Analytics, Salesforce, or Power BI, or equivalent platforms.
Must meet U.S. space technology export regulations eligibility requirements: be a U.S. citizen, lawful permanent resident, conditional resident, asylee, refugee, or eligible to obtain required authorizations from the U.S. Department of State.

Responsibilities

Develop product positioning, value propositions, key messages, and competitive differentiators aligned with product capabilities, customer needs, and business objectives.
Translate complex product specifications, architectures, applications, and performance characteristics into clear messaging for technical and nontechnical audiences.
Collaborate with Engineering and Product Management to validate technical accuracy, approved product claims, and consistent messaging across communication channels.
Coordinate go-to-market activities for product launches, major releases, feature enhancements, and lifecycle changes, including schedules, deliverables, and stakeholder requirements.
Align launch objectives, target audiences, product announcements, and supporting communications with Product Management, Business Development, Engineering, and Marketing.
Monitor product development milestones, customer successes, and business priorities to identify opportunities for market-facing communications and sales enablement.
Create technically accurate marketing materials, including datasheets, solution briefs, presentations, website content, graphics, and industry publications.
Support Business Development with customer-facing presentations, product narratives, competitive differentiation, and sales enablement resources.
Review product content and supporting documentation for consistency with current capabilities, technical requirements, and approved messaging.
Analyze customer feedback, competitor positioning, product capabilities, market trends, and industry developments to identify differentiation opportunities and messaging gaps.
Recommend product positioning, go-to-market priorities, and commercialization activities based on technical, customer, and market information.
Assess product marketing effectiveness using content utilization, launch performance, stakeholder feedback, and customer engagement metrics, and recommend improvements to marketing practices and processes.