Senior Staff, Product Marketing Specialist

Renesas Electronics•Atlanta, GA

2d•Onsite

About The Position

The Senior Staff Product Marketing Specialist, also referred to as a Regional Product Marketing (RPM) Specialist, is responsible for the go-to-market strategy, execution, growth, lifecycle management, and commercial success of the MCU/MPU/Connectivity portfolio in a specific territory. The role translates technical specifications and application requirements into customer-focused value propositions and adapts global strategy to local market dynamics. It works to ensure the portfolio meets regional revenue and design-win targets through a customer-centric approach, while identifying market opportunities and developing a strong support ecosystem with sales, distributors, and design houses. The specialist represents the voice of the region, ensuring local requirements and competitive changes inform the future product roadmap. The position develops regional demand and design wins through customer targeting, promotional activities, opportunity development, pipeline management, distributor support, customer relationships, and local price positioning. It supports key customer initiatives by developing account profiles and strategies, aligning on roadmaps, identifying opportunities, and tracking long-term action plans. Go-to-market work includes adapting sales collateral, enabling sales teams and partners, and developing the local ecosystem through partner training and support for evaluation boards, IDEs, and software libraries. The role also analyzes markets and competitors, identifies regional requirements, and advocates for those needs with global teams. Renesas is an embedded semiconductor solution provider with a global team of more than 21,000 engineers and problem solvers in over 30 countries. Its work spans Automotive, Industrial, Infrastructure, and IoT. The company describes its culture as Transparent, Agile, Global, Innovative, and Entrepreneurial (TAGIE). The position is not available for remote work. Renesas states that it offers a competitive benefits package, with details provided during the hiring process.

Requirements

Bachelor’s degree in electrical engineering, computer engineering, or a related technical field.
At least 10 years of experience in semiconductors, embedded systems, or related industries.
At least 5 years of experience in product marketing or product line management.
Experience in P&L management, strategic marketing, technical marketing, business development, applications, supply chain management, cost management, or related roles.
Understanding of microcontroller, microprocessor, or connectivity applications in consumer, industrial, automotive, data center, or communications infrastructure applications and systems.
Understanding of microcontroller architectures, such as ARM Cortex and RISC-V.
Understanding of connectivity technologies, including Wi-Fi, Bluetooth, and NFC.
Understanding of embedded software ecosystems.
Understanding of semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen and a P&L ownership mindset.
Strategic thinking and data-driven decision-making.
Customer-centric orientation.
High energy, self-motivation, and a go-getter attitude.
Excellent written and oral communication skills, including the ability to explain complex concepts clearly and effectively.
Excellent interpersonal skills and ability to influence cross-functional stakeholders.
Ability to work effectively with teams in multiple locations and time zones.
Ability to collaborate and work effectively in a fast-paced environment.
Track record of successfully launching products, generating design wins, and driving revenue growth.
Ability to comply with applicable U.S. export control requirements; a government export license may be necessary before technology can be released to certain persons.

Nice To Haves

Master’s degree or MBA.

Responsibilities

Develop and execute regional go-to-market strategy and drive growth, lifecycle management, and commercial success for the MCU/MPU/Connectivity portfolio.
Adapt global strategy to local market dynamics and pursue regional revenue and design-win targets.
Translate technical specifications and application requirements into customer-relevant value propositions.
Identify high-potential customers, opportunities, and market white space; support opportunities through closure and winning.
Execute regional seminars, technology days, partner scouting and enablement, and trade shows.
Track the design-in to design-win pipeline to support future revenue.
Work with distributors to support key accounts and long-tail customers.
Build relationships with key customers and align on product roadmaps and design-in/design-win support.
Adjust local price positioning to remain competitive and aligned with company ambitions.
Develop key customer account profiles, including customer roadmaps, competitive landscapes, SKU maps, SAM, target opportunities and sockets, SWOT analyses, and customer organization information.
Develop customer engagement strategies, account strategies, action plans, and long-term tracking; align roadmaps and influence roadmap decisions.
Customize high-impact pitch decks, product positioning, and articles for regional markets.
Train sales teams and partners on new products, fighting guides, and relevant technology trends in collaboration with FAE/AE teams.
Develop and nurture the local ecosystem by training partners and preparing evaluation boards, IDE support, and software libraries.
Engage local third parties and identify partners.
Analyze markets through customer perspectives, including emerging trends in IoT, industrial automation, and consumer electronics.
Monitor competitors and assess regional pricing and performance competitiveness.
Collect regional requirements and advocate for their inclusion in the global product roadmap.
Monitor competitor activity in local markets.