Senior Product Marketing Specialist

Vego Garden • Houston, TX

10h • $60,000 - $80,000 • Hybrid

About The Position

Vego Garden is seeking an experienced Senior Marketing Specialist to lead product marketing for an assigned set of product categories. The role develops deep knowledge of the products, customers, and competitive landscape; owns the product information handoff from Product Development; and ensures testable claims are approved, substantiated, and logged before publication.

The position writes product detail page copy, places it into Figma wireframes with visual direction, and reviews other team members’ drafts against a documented standard. It maintains consistent brand voice, edits content for accuracy and clarity, and uses performance data and customer feedback to improve engagement and conversion. The role also contributes to launch briefs, recommends product naming and site placement, and coordinates with Product Development, Creative, UI/UX, and E-commerce to resolve questions and keep launches on schedule. It supports launches, promotions, seasonal campaigns, and other Branding Team work as assigned.

This full-time role works at Vego Garden’s headquarters and farmhouse locations in Tomball and Spring, Texas. The hybrid schedule includes four onsite days and one remote workday per week, Monday through Friday, 8:00 AM to 4:30 PM. The salary range is $60,000–$80,000.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or equivalent experience.
• At least 3 years of product marketing, e-commerce, or direct-to-consumer content experience.
• Demonstrated experience writing product pages or product content at volume for a consumer brand.
• Experience using Figma, Google Workspace, project management software, and AI writing tools such as Claude or ChatGPT.
• Strong copywriting ability, including conveying ideas concisely and evocatively.
• Ability to interpret specification sheets and customer reviews to identify what matters to buyers.
• Editorial judgment and ability to give clear written feedback distinguishing factual errors from matters of preference.
• Understanding of the marketing strategy behind the work.
• Project coordination skills, including managing launches to dated processes, securing inputs from people outside the reporting line, and communicating delays early.
• Accuracy with claims, specifications, and numbers, and willingness to ask rather than assume.
• Resourcefulness and ability to solve problems with available resources.
• Collaborative, respectful, helpful, and kind approach to teamwork.
• Ability to work indoors at a desk and outdoors in a farm setting; operate a computer for prolonged periods; and perform moderate walking, standing, lifting, carrying, moving objects, reaching, and crouching.
• Ability to lift and carry up to 50 pounds and work in outdoor environments with hot and cold temperatures and humidity.

Nice To Haves

• Familiarity with Shopify and customer review or support platforms such as Yotpo and Gorgias.
• Experience in home, garden, outdoor living, or other considered-purchase consumer categories.
• Experience working alongside product development or engineering teams.
• Experience contributing to a style guide, messaging framework, or review standard.

Responsibilities

• Lead product marketing for assigned product categories, developing knowledge of products, customers, and competitors.
• Own product information handoffs from Product Development; confirm specifications, claims, and proof points are complete and return incomplete submissions rather than making assumptions.
• Confirm each testable product claim is approved, substantiated, and logged in the claims registry before publication.
• Write Product Detail Page copy and install it into Figma wireframes with visual direction.
• Review product page drafts from other team members, provide written feedback against a documented standard, and escalate judgment calls to the Senior Branding Manager.
• Maintain consistent brand voice and messaging across touchpoints; edit and proofread content for accuracy, clarity, and quality.
• Use performance data and customer feedback to optimize copy for engagement and conversion.
• Contribute to launch briefs by gathering product specifications, voice-of-customer research, competitor analysis, and substantiated claims, and drafting sections for review.
• Recommend product naming and site placement, including shopping feed product type, navigation and collections placement, and relevant existing product pages.
• Coordinate with Product Development, Creative, UI/UX, and E-commerce to resolve open product questions and keep launches on schedule.
• Support product launches, promotions, and seasonal campaigns, including peak-season work across categories outside the assigned categories.
• Assist the Branding Team with tasks from the managing Partners, comply with company policies and procedures, and perform other duties as assigned.

Benefits

• Flexible Paid Time Off.
• 12 PTO days per year, accrued bi-weekly, with incremental increases annually.
• 7 paid holidays.
• 401(k) contribution match of 4%.
• Comprehensive medical, dental, vision, and life insurance plans; the company pays 100% of employee premiums for dental, vision, life, and select medical plans.
• Toll roads allowance of $100 per month.
• Phone allowance of $50 per month.
• Company-sponsored breakfasts and lunches.
• Supportive leadership, engaging activities, employee appreciation, and other workplace perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior