Senior Product Marketing Specialist

ACHE•Chicago, IL

2d•Hybrid

About The Position

The Senior Product Marketing Specialist develops and executes integrated marketing communications to promote ACHE Learn’s education and professional development portfolio and the Fellow of the American College of Healthcare Executives (FACHE) credential. In partnership with ACHE Learn and cross-functional teams, the role turns product priorities and audience needs into compelling messaging, targeted campaigns, and customer journeys that support awareness, enrollment, participation, revenue, and credential attainment. The position combines product marketing with hands-on marketing automation, audience segmentation, and data-driven campaign optimization. Salesforce Marketing Cloud experience is essential, along with an understanding of professional development, credentialing, and healthcare leaders’ needs. This role is based in ACHE’s hybrid work environment, requiring two days per week in its Chicago Loop office. Only Chicago-area candidates will be considered. The position is exempt and paid biweekly, with an anticipated annual salary range of $75,000 to $90,000. The compensation offered will consider education, relevant experience, certifications, organizational budget, and market estimates.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
At least five years of experience in marketing, product marketing, campaign management, or a related discipline.
Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, audience segmentation, data extensions, email deployment, and marketing automation.
Demonstrated ability to develop and execute integrated marketing campaigns tied to measurable business objectives.
Strong writing, editing, messaging, and communication skills, including the ability to translate product benefits into compelling value propositions.
Experience analyzing campaign performance, conducting A/B testing, and using data to improve engagement and conversion.
Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines.
Excellent collaboration and relationship-building skills, sound judgment, attention to detail, and ability to work independently.
Must be organized and detail oriented, with good time management and organizational skills.
Must possess sound judgment, discretion, and a high degree of professionalism.
Ability to think creatively and maintain regular and predictable attendance.
Must be based in the Chicago area and able to work two days per week in ACHE’s Chicago Loop office.

Responsibilities

Develop and execute marketing plans for ACHE Learn’s education, professional development, and learning products, as well as the FACHE credential.
Partner with ACHE Learn to understand product offerings, business objectives, audience needs, and value propositions.
Translate product benefits into audience-focused messaging relevant to healthcare executives and emerging leaders.
Develop targeted messaging to increase awareness, enrollment, program participation, repeat engagement, and progress toward FACHE credential attainment.
Support go-to-market planning, audience segmentation, positioning, and promotional strategies.
Plan and execute integrated campaigns across email, web, digital advertising, social media, and other relevant channels.
Build and deploy segmented, personalized email campaigns and automated customer journeys using Salesforce Marketing Cloud, including Journey Builder.
Manage campaign workflows from audience selection and content development through testing, deployment, and quality assurance, using CRM data and data extensions as appropriate.
Develop lifecycle communications guiding audiences through awareness, consideration, enrollment, learning participation, credential preparation, and continued professional development.
Collaborate with content, creative, digital, and product teams to develop campaign assets, landing pages, and calls to action.
Ensure marketing communications align with ACHE brand standards, messaging, and organizational priorities.
Establish and monitor campaign performance measures, including engagement, click-through rates, conversions, registrations, enrollment, revenue, repeat participation, and FACHE-related engagement and attainment, as appropriate.
Analyze campaign and audience data and optimize targeting, messaging, timing, channel mix, and customer journeys.
Conduct A/B testing and use insights to improve campaign performance, conversion rates, and marketing return on investment.
Prepare performance reports and actionable recommendations for Marketing leadership and ACHE Learn stakeholders.
Identify opportunities to improve marketing automation, audience experiences, campaign efficiency, and measurable business outcomes.
Serve as a marketing partner to ACHE Learn, aligning campaign priorities, timelines, deliverables, and performance goals.
Manage multiple initiatives simultaneously, including hands-on execution and changing business needs.
Coordinate with internal teams and external vendors as needed to deliver campaigns on time and within budget.
Maintain campaign documentation and contribute to continuous improvement in marketing processes, technology, and reporting.
Exercise sound judgment, discretion, and professionalism; think creatively; maintain regular and predictable attendance; and perform other job-related duties as requested.