Senior Staff Product Marketing Specialist

Renesas Electronics•Farmington Hills, MI

2d•Onsite

About The Position

The Senior Staff Product Marketing Specialist, also described as a Regional Product Marketing (RPM) Specialist, leads go-to-market strategy, execution, lifecycle management, and commercial growth for Renesas’s MCU, MPU, and connectivity portfolio within a specific territory. The role adapts global strategy to local market dynamics and works to achieve regional revenue and design-win targets through a customer-centric approach. It translates technical specifications and application requirements into compelling customer value propositions. Acting as the “Voice of the Region,” the specialist identifies local opportunities and competitive shifts, builds relationships with customers and ecosystem partners, and advocates for regional requirements to influence the product roadmap. The role collaborates with Sales, distributors, design houses, application teams, and other stakeholders to support customers and grow the business.

Requirements

Bachelor’s degree in electrical engineering, computer engineering, or a related technical field.
At least 10 years of experience in semiconductors, embedded systems, or related industries.
At least 5 years of experience in product marketing or product line management.
Experience in P&L management, strategic marketing, technical marketing, business development, applications, supply chain management, cost management, or related roles.
Understanding of microcontroller, microprocessor, or connectivity applications in consumer, industrial, automotive, data center, or communications infrastructure systems.
Understanding of microcontroller architectures such as ARM Cortex and RISC-V.
Understanding of connectivity technologies such as Wi-Fi, Bluetooth, and NFC.
Understanding of embedded software ecosystems.
Understanding of semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen and a P&L ownership mindset.
Strategic thinking and data-driven decision-making skills.
Customer-centric orientation.
High energy, self-motivation, and a go-getter attitude.
Excellent written and oral communication skills, including the ability to present complex concepts clearly and effectively.
Excellent interpersonal skills and the ability to influence cross-functional stakeholders.
Ability to work effectively with teams in multiple locations and time zones.
Ability to collaborate effectively in a fast-paced environment.
Track record of successfully launching products, generating design wins, and driving revenue growth.

Nice To Haves

Master’s degree or MBA.

Responsibilities

Identify high-potential customers and opportunities within the territory.
Execute regional seminars, technology days, partner scouting and enablement, and trade shows.
Track the design-in to design-win pipeline to support future revenue.
Uncover opportunities and support efforts to close and win business.
Work with distributors to support key accounts and long-tail customers.
Build relationships with key customers and align on product roadmaps and design-in/design-win support.
Adjust local pricing to remain competitive while aligning with company objectives.
Develop customer account profiles with Sales, including customer roadmaps, competitive landscape, SKU maps, serviceable addressable market, target opportunities and sockets, SWOT analysis, and customer organization information.
Develop customer engagement strategies, account strategies, action plans, and long-term tracking.
Align customer roadmaps and requirements with product roadmaps.
Customize high-impact pitch decks, product positioning, and articles for the region.
Train sales teams and partners on new products, competitive guidance, and relevant technology trends in collaboration with FAE/AE teams.
Develop and nurture the MCU, MPU, and connectivity ecosystem by training partners and preparing evaluation boards, IDE support, and software libraries.
Engage and identify local third-party partners.
Analyze markets through customer perspectives, including emerging trends in IoT, industrial automation, and consumer electronics.
Monitor competitors to assess regional pricing and product performance.
Collect regional product requirements and advocate for them with global teams for inclusion in the roadmap.
Monitor local competitor activity.